How Can Professional Chefs Also Become Environmental Activists?

Many professional chefs are also environmental activists

With the changing times and more and more emphasis being paid to saving the environment, professional chefs too are getting into the act. They understand that the food they cook and how it is cooked can have a big impact on the environment. There are many ways in which professional chefs can help save the planet through their cooking.

Some chefs have become vegetarian or vegan in order to reduce their carbon footprint. Others try to buy locally sourced ingredients as much as possible to reduce the amount of fuel used in transportation. Chefs can also use methods like sous vide cooking, which uses less energy than traditional methods.

Many restaurants are now starting to compost food waste, saving both money and resources, and of course, one of the best things professional chefs can do is educate their customers about environmental issues and how they can help too.

Being an environmental activist does not mean that they compromise on the quality and taste of their food; rather they can use their skills and creativity to come up with delicious, sustainable dishes that will make a difference. By being environmentally conscious while they cook, professional chefs can help make the world a better place for everyone, one meal at a time!

Chefs can make a difference by speaking out about the food industry’s negative impact on the environment

One of the ways in which professional chefs can help make a difference is by speaking out about the food industry’s negative impact on the environment. Many chefs are already doing this, and their voices are being heard!

In October of 2018, nearly 100 chefs from around the world gathered in Copenhagen for an event called “Chefs Feed The Planet”. The goal of the event was to get more professional chefs involved in environmental activism, and to show them how they can make a difference through their cooking.

Some of the ways that these chefs plan to make a difference include:

Using seasonal ingredients.
Reducing waste.
Choosing sustainable seafood.

They can also create more sustainable menus and work with local farmers to reduce their carbon footprint

As the head of the kitchen, senior chefs have the chance to make decisions that can positively impact the environment and still bring in business for the restaurant they are working at. Creating sustainable menus is one of these decisions. By using seasonal ingredients that are sourced locally, they can reduce the amount of energy needed to transport food from one place to another. They can also work with local farmers to get their produce, which will cut down on the number of miles food needs to travel.

In addition, by composting and recycling kitchen waste, they can help divert materials from going into landfills. This reduces the amount of methane gas that is released into the atmosphere as well as conserving valuable resources like water and oil. When it comes to seafood, these professionals can make sustainable choices that don’t harm our oceans. For example, they can choose species that are lower on the seafood totem pole or avoid eating endangered fish altogether.

Some restaurants have even started growing their own vegetable and spice gardens where they use their own compost to fertilize the plants. This allows them to get creative with their menus and also reduces their reliance on commercially-grown produce, which can often come from faraway places.

Professional chefs are in a unique position to help save the environment. Not only do they need to be aware of ways that they can reduce their own carbon footprint, but they also need to educate their staff and patrons about these issues.

Chefs can inspire others to make small changes that will have a big impact on the environment

Celebrity chefs especially have the opportunity to inspire others to make small changes that will have a big impact on the environment. For example, they can recommend bringing your own reusable water bottle to restaurants or choosing sustainable seafood options.

Chefs can also help reduce food waste by coming up with creative ways to use leftover ingredients. They can create recipes that use scraps such as carrot tops, onion skins, and stale bread, or they can compost any unused food instead of throwing it away.

By making these small changes, as professionals they can help raise awareness about the environmental impacts of our food choices and inspire others to do their part in preserving our planet.

Direct Mail Statistics – How to Test Direct Mail Without Losing Your Shirt

At some point most small or new businesses decide to try a direct mail marketing program. Direct mail is one of many ways for a business to market their product or services. One of the first things you need to consider are the Direct Mail Statistics and before you embark on a direct mailing campaign you need to estimate what your typical response rate should be.

It can be very hard to estimate what the response rate might be on some campaigns, so it is helpful to keep in mind what the industry average is. The industry average response rate is around 2.6%. Keep in mind though that is just an average. If you count on getting a response rate of 2.6% you might be really disappointed when your response rate is possibly as low as.2%. Also take in to account your product or service. If you have a high-end product or service then a.2% response rate might be average for your industry and still a very good response rate. Keep in mind that these Direct Mail Statistics are the industry average.

A good way to figure out what kind of response rate your looking for is to figure out what your break even point is going to be. This is the percentage of sales achieved from the direct mail campaign that will be needed in order to cover the costs of the mail campaign. If your break even point is too high you might want to reconsider doing the campaign or maybe changing things to make it cheaper.  Direct Mail Statistics won’t help you figure out your own break even point, but they can help you decide if your campaign might be close to the goal of breaking even.

Direct Mail Statistics can help you to decide whether a campaign will possibly work, but sometimes it is best to just try out a small campaign to see If the smaller campaign works well then try increasing the size of it. If it doesn’t, then try making some changes before deciding it isn’t working. No matter what, always keep your expectations on the outcome at a reasonable level. It is better to underestimate and do better then you think you will, then to overestimate and do worse.

12 Grass Roots Marketing Ideas For Businesses

Guerilla marketing consists of marketing efforts that are defined as a localized strategy to promote a product or business. Guerilla marketing efforts require imagination, time, and effort instead of a huge marketing budget. Not all businesses can use all of these ideas due to local laws, but most can, and should use these low-cost and effective methods of advertising for their business.

Signage -The majority of your customers will visit your store because they are “drive-by” or “walk-by” customers. Put an “OPEN” neon sign in your window and have it lit when you are open for business so people know you are open. This is an important traffic driving tool in your arsenal.

Store Front -You should always keep your door open, weather permitting, to create a welcome feeling. More customers will come through your door if it is open. Another way to create a welcome or warm feeling for customers is to put balloons outside and inside, as well as streamers, music and other party items. Nothing draws attention like a party. Also put out sky dancers, big balloons on the roof, and other collateral items. Have gift certificates pre-printed in a convenient business card format, stand outside of the store and pass them out. Remember motion creates emotion!

Sign Walker -A sign walker is a person who stands on the sidewalk with an arrow or other sign that advertises your promotions as well as shows the way to your store. The sign must be clear in its message..and simple. The simpler the sign, the easier the customers can read it quickly. The sign should have your store name and a call to action. Research the times and days when traffic is heaviest in nearby intersections. You will also need to research where the best visibility will be for on-coming motorists.

It is a good idea to hire a sign walker through a temp agency so that you are not liable for the insurance requirements. The sign walker must be energetic and carefree and not embarrassed to sing, dance, jump around and talk to cars. Set these expectations with the temp agency to help them find a person who will be the “right fit” for your needs. Set specific parameters before you hire the sign walker. For example, where the person must stand; that they must stand the entire time; that they must point the arrow at your store; that they must turn around to be seen by on-coming traffic when the light changes; and that they cannot sit on the sidewalk and appear lifeless, etc. Make sure to give the person appropriate breaks and check on them about once an hour to make sure they don’t need water or to go to the restroom and that they are doing their job.

A-frame Sign - Put an A-frame sign, or sandwich board, on the sidewalk in front of your store and attach balloons, especially if you are on a busy street. This will grab foot traffic attention.

Special Events - Special events are also a must to draw in business. Purchase a large EZ Up tent to use at your convenience. Get everyone in your center involved. Have them hire or split the cost of radio stations, face painters for kids, etc. Get clubs and other free organizations to participate (i.e. Habitat for Humanity, the police station, etc.). Decorate your store and make it inviting. Have a different theme / activities each time you do these events, and have giveaways and prizes customers can enter to win. Contact your local chamber of commerce to hold events at your store as well. Speak with everyone who comes to your store.

Wrapped Vehicle/Banners – You can also put an upright arrow on top of your wrapped vehicle that points directly to your store. Other signs can also be put in the grass leading up to your store – there are many ways you can do this, but keep them simple. You can put one word per sign as attention getters. Banners out front are also a great way of letting your customers know what is sold in your business.

Online Sites – There are also other ways of marketing your store with online sites such as Yahoo, Google, and Facebook. Some store owners post on Craig’s List under the category “Items Wanted.” Ensure that your branding message is the same on all sites you advertise / sell on to get your branding message out to more people.

Local Publications -Design an ad for specific publications that focus on your neighborhood or town. Have this ad published in the month/week you are planning to open your store or have an event. Research what publications are popular or most often read. At the very least, cover ads (either front or back) will more likely be seen even if the publication is thrown away.

Direct Mail -You can try a direct mail campaign in your immediate area and then gauge the results after 2-3 consistent monthly attempts. This is effective in some areas but not in all. Postcards 6X12 are an excellent size to stand out amongst everything else.

Fliers – Fliers are also a great inexpensive way of getting the word out about your business and what you offer while avoiding expensive postage fees. Hand-deliver at least 1,000 fliers a minimum of two times a week before your business opens and once a week thereafter within a 3-5 mile radius. Check local laws on mailbox access and entering private property. After 2 – 3 months of consistent flier deliveries you can gauge the effectiveness of this program.

With ads for direct mailers or fliers, create a sense of urgency and set in print a timeline or cutoff date as to when the offer ends, such as one week after the piece hits homes. Provide contact information (i.e. store phone number, address, directions, intersection with small map, etc – but keep it clean). Pay attention to drop or publishing dates. Advertisements should hit homes when they have the potential to have the most impact such as a Friday, Saturday or Sunday, and verify that they in fact went out. Finally, be sure your advertisement or call to action is easy to understand and the customer can “get it.”

Neighboring Businesses - Networking with neighboring businesses can be extremely effective to get customers into your store. For example, you could put fliers on pizza boxes, post coupons on the back of grocery receipts, offer free Starbucks coffee with a certain type of sale, etc. Be creative!

411 Directories -Registered your store with Yahoo and Google. Some online 411 directories are free and easy to set up.