How to Use Direct Marketing Online to Your Advantage

The internet is no longer just a potential to make money – that has been realised and built upon years ago. Now it is an evolution of a revolution, an unmistakable silhouette of success that stands and overshadows the real world. Everyone and I mean everyone in every busy city, town and village is wired to the internet. There are more satellites in space providing internet connectivity all over the world than there were more than ten years ago. Google and Yahoo are household names with young upstarts like YouTube, MySpace and Facebook slowly nudging themselves into place. With more than ten million people logged on at anytime and an interface that allows you to reach them in a flash – direct marketing online is big business and this article will tell you how to use it to your advantage.

With digital direct marketing, there is no limit to what anyone can do. The leads and channels that can be utilised online are too many to list down and getting to that volume has become easier and easier. Forums, chat channels, interactive video interfaces, blogs, websites, newsgroups are just some of the examples of these sort of channels. Now digital fax has also become commonplace within networks that direct marketing agents are using to enhance their efforts. With so many ways to reach out to the potential consumer and so many markets out there existing separately and intertwined – direct marketing is big business.

The product is very important. It must be designed in such a way so that it can excite one or more markets. Take for example a new sort of skin cream that has the benefits of clearing skin conditions like eczema, pimples, scars, stretch marks but also rejuvenates and revitalises skin, making it look younger and healthier. Already, you have several markets that this product can attract – people with skin conditions, teenagers with overly active pimples and acne, women above and beyond their 20′s looking to maintain their skin and metropolitan guys. This of course depends on how the product is packaged and branded but you can visualise the example that is given to you. Online, you can reach all of these markets easily, and that is the advantage the internet has over traditional means – low cost, easy access and potential to reach millions at a time.

Another advantage anyone must have is having in their hands a fresh new business list that is updated and renewed constantly over a financial year. A highly targeted business list that provides and points a direction to a market that understands and has a need for the product or service you are selling is as good as gold. It is an important feature that cannot be overlooked because it simply follows a basic tenet of marketing – selling is easier if your market is inclined to buy. It sounds simplistic but it is true. Why would anyone sell meat products to Vegans or a tennis racket to a golf enthusiast? If you can sell it – great but imagine the amount of effort one has to extend to change their minds and make them want that prime sirloin steak!

Don’t over think it. A business list focuses all your efforts and gives you a nudge in the right direction, especially if you’re involved in direct marketing online. The last time I checked, in marketing and especially selling – that is a good thing.

Network Marketing – Is Your Business Legal

One of the biggest challenges facing the network marketer is the poor reputation the industry has earned over the years. Most of this reputation has been created by illegal and fly-by-night businesses that have been created with the express purpose of fleecing their distributors by running illegal pyramid schemes.

Most people, when approached about joining a network marketing business, do not know the questions to ask. They tend to apply what they know about conventional business to network marketing. Unfortunately things that make sense in conventional business are very often either unethical or illegal in network marketing. Many states have enacted law specifically designed control network marketing businesses. Typical examples are:

High entry cost. – Business cost money to start so a fee of hundreds or thousands of dollars does not seem unreasonable.
Large inventory purchase. – “You need something to sell don’t you.”
Making commissions for signing up new distributors or making profits from volume sale to new distributors.
“We will pay you $50 for each distributor you sign up in your front line” or “All you need to do is buy $3000 in inventory and sell the same to your new distributors.”
Over the years while contacting people about my network marketing business I have found people who had been recently approached about joining a network marketing business. I always suggest that they contact the Direct Selling Education Foundation for their publication “Pyramid Schemes: Not What They Seem!” to determine if the business they are considering is legitimate. Some of the suggestions are:

Start up costs should be reasonable. Entry costs for legitimate network marketing business should be relatively small. The fees may include the cost of a sales kit sold at or below company cost.
Companies that require inventory should have a “buy back” policy for distributors that wish to quit the business. Many states and the Direct Selling Association require buybacks of at least a 90% of the original cost.
Are profits made primarily on the sale of product to the end user. Pyramid schemes make their profits on volume sales to new recruits.
Take your time. Never be pressured to sign up right away. Ask to meet successful distributors.Find out about the company.
Find out where they are located. Who are the officers of company? What is their history?
Are they members of the Direct Selling Association and have subscribed to the Code of Ethics of the DSA.
Network Marketing is one of the most effective ways of starting and running your own business. With effort and the willingness to work hard you can develop a strong secondary or primary income. Just make sure that the opportunity you are investigating is a legal business.

What Do You Need To Be A Successful Affiliate Marketer?

Everyone has a differing opinion on what is needed to become a successful affiliate marketer and this includes opposing views on whether you should or should not have your own website. For my own part I believe that having some form of web site should be a mandatory aspect of you building your business. It is true that you can conduct affiliate marketing without a website, but when you consider that a number of the marketing methods available are used whether you have a site or not you might as well have sight together with a list building element for future growth and security. So what do you need?

1.You need to establish the niche you would like to promote- your starting point could be an interest, so that you are comfortable with the content of the subject. If you wish to promote digital products you can search Click bank to determine if there is a good match for your chosen area of interest.

2.Check demand, is your chosen area popular. Often opinion would suggest that an area full of competition should be avoided, but remember that this is also where the money is so is there something you could be doing better, your site, free offers etc.

3.Conduct keyword research for your chosen product, dig deep for popular search terms with limited competition so that you can build marketing campaigns. It is possible to find popular and competitive niches with long tail keywords that allow you to compete in even the most competitive of areas. To achieve this and save hours of detailed you would need to invest in some specialist keyword research tools.

4.Purchase a domain and arrange hosting. Your domain ideally needs to have your chosen main keyword in it, at the very least some link to the niche you are looking to market.

5.Your own website-although you could direct your marketing efforts directly to the merchants website, remember you are also working hard for this traffic, once its passed on its gone. If you build your own site you can implement list building techniques to secure this traffic and direct it to your merchants site.

6.Your site will require a opt-in form and be coded to accept a third party auto responder such as aweber.

7.In exchange for your visitors name and email address, you need to offer them a valuable free gift, this could be a free report, software, membership linked to the product your promoting.

8.A follow up series of email messages-it is a well known fact that if some one is going to buy it may take several looks at the offer before purchasing.

9.You then need to have an affiliate marketing strategy, including what methods of promoting you are going to use and over what period ot time you are going to measure these results and evaluate what to do next.

This is the key ingredients of one of the methods for promoting affiliate products, others would differ by operating a review page as opposed to a squeeze page web site, and other considerations need to surround whether to promote physical or digital products or both.

Other important factors are the quality of the product and the reliability of the affiliate scheme. Before promoting any product be sure of the products value, remember your reputation is on-line when promoting a product of your choice and it is you that are giving it your vote of confidence. If you choose a product of low quality this will effect you and your business.

Also be sure that you are confident in the affiliate scheme to pay you what you are owed and on time. Lastly any good affiliate scheme should provide you with as much support as is possible in the way of ads for your promotions. They have a vested interest in your success if there is no effort in this support I would recommend that you choose again.