6 Copywriting Tips For Direct Response That Sells

One of the nation’s top copywriters reveals secrets to powerful print ad, web copy or any other form of direct response copy

To define what constitutes good print advertising, or a web copy for that matter, let’s begin with what a good print ad in not:

o It is not creative for the sake of being creative.

o It is not designed to please copy writers, art directors, agency presidents or even clients.

o Its main purpose is not to entertain, win awards or shout at the readers.

In other words, you need to ignore most of what you would learn in any basic advertising class or from the big marketing agencies.

So, what makes successful direct response print ads?

1. They stress a benefit. The main selling proposition is not cleverly hidden but is made immediately clear. Example: “How to Win Friends and Influence People.”

2. They arouse curiosity and invite readership. The key here is not to be outrageous but to address the strongest interests and concerns of your target audience. Example: “Do You Make These Mistakes in English?” appeals to the reader’s desire to avoid embarrassment and write and speak properly.

3. They provide information. The headline “How to Stop Emission Problems – at Half the Cost of Conventional Air Pollution Control Devices” lures the reader because it promises useful information. Prospects today seek specific, usable information on highly specialized topics. Ads that provide information the reader wants get higher readership and better response.

4. They talk to the reader. Why are so many successful control ads written by direct response entrepreneurs rather the top freelance copywriters and direct response agencies? Because, although these entrepreneurs may not be professional writers, they know their product, their audience and what hold their audiences’ interest. And that is far more important than copy writing technique or style.

5. They are knowledgeable. Successful ad copy reflects a high level of knowledge and understanding of the product and the problem it solves. An effective technique is to tell the reader something he already knows, proving that you, the advertiser, are well-versed in his industry, application or requirement.

The opposite approach – reducing everything to the simplest common denominator and assuming the reader is completely ignorant – can insult the reader’s intelligence and destroy your credibility with him.

6. They have a strong fee offer. Good ads tell the reader the next step in the buying process and encourage him to take it NOW.

The offer should convey urgency in order to generate immediate response and business from prospects that are ready to buy now or at least thinking about buying. Without an offer, you lose many potential customers.

In addition, strong offers increase readership, because people like ads that offer them something – especially if it is free and has high perceived value.

These are the characteristics of successful direct response advertising. “But”, you may ask, “what about general advertising?”

Well, one of the ways to make your general advertising more effective is to write and design it as direct response advertising. Applying all the stock-in-trade techniques of the direct mail marketing (coupons, toll-free numbers, free booklets, reason-why copy, benefit-headlines, informative subheads) virtually guarantees that your advertisement will be better read – and get more response – than the average “image” ad.

This approach agrees with Howard Ruff who said that everything a marketer does should be direct response, since results are all that matter, not the appearance of the ad.

Reasons Why Restaurants Are Now Setting Time Limits On Table Reservations

During these times, you may also long lines of customers still waiting to be seated, and servers in waist aprons with pockets taking out their notebooks jotting down notes and wondering how to seat their guests.

Restaurants are now setting time limits for table reservations in order to streamline their service and improve customer satisfaction. By having a time limit for reservations, restaurants can ensure that they are able to serve all of their guests in a timely manner. This also allows customers to know how long they will need to wait for a table, which reduces the amount of time they spend waiting in line.

Restaurants are becoming more popular, and as a result, they are getting busier

One reason that restaurants are setting time limits for reservations is that they are getting busier. With more people dining out, restaurants are finding it necessary to set time limits in order to ensure that all of their guests are served in a timely manner.

Keeping people in line waiting to get a table will not only slow down service, but will also impact customer satisfaction. When customers know how long they will have to wait for a table, they are more likely to leave the restaurant if their wait time is too long.

Setting time limits for reservations allows restaurants to manage their seating capacity more efficiently. This way, the restaurant can ensure that all of the guests who have reservations are able to be seated and that those who do not have reservations do not have to wait too long.

Restaurants also benefit from setting time limits on table reservations because it allows them to better plan their staffing needs. They can staff appropriately based on how many tables they expect to be filled during certain times of the day or night.

By setting time limits they are able to ensure that all of their guests have a great experience by not having to wait too long for a table. It also allows the restaurant to ensure that those who do not have reservations are still able to get in without having to wait too long.

They need to make sure that all tables are being used efficiently so that everyone has a chance to eat there

The efficient use of their table numbers is important to restaurants because they do not want to have any empty tables. When a table is empty, it is not making them any money. By setting time limits for reservations, they are able to make sure that all of the tables in their restaurant are being used. This also helps to ensure that guests are getting seated quickly and that they don’t have to wait too long for a table. It also means that those without reservations can still get in without having to wait too long.

Setting time limits on table reservations is something that has become more popular in recent years as restaurants look for ways to better manage their operations. There are several benefits that restaurants can reap from doing this, including:

Ensuring that all guests are being seated quickly and that they don’t have to wait too long for a table.
Reducing the amount of time that tables are sitting empty.
Allowing those without reservations to still get in without having to wait too long.

They also want to ensure that customers have a good experience by not having to wait too long for a table

One of the most important factors that will keep customers coming back is the experience they have while dining out at a restaurant. This will help to create a good experience for the customer and they are more likely to come back in the future.

Restaurants are also able to reduce the amount of time that tables are sitting empty. When there is no reservation, customers will be more likely to take their chances and go to the restaurant without making a reservation. Since people usually eat within an hour, this means that the restaurant will be able to fill up those tables faster.

If you have a reservation and you are running late, it is important to let the restaurant know so they can adjust accordingly

As a customer, however, if you have a table reservation at a restaurant that sets time limits, then you will need to keep them informed if you are running late. If you are more than 15 minutes late, the restaurant may give away your table to another customer.

There are some drawbacks to setting time limits on table reservations, such as guests feeling rushed or pressured during their meal. However, overall, restaurants find that this is a helpful way to manage their seating capacity and ensure that all guests have a positive experience.

All in all, setting time limits for table reservations is a great way for restaurants to manage their seating capacity and staffing needs while ensuring that all of their guests have a great experience. It is something that more and more restaurants are starting to do and it is sure to continue as people become more and more busy.

The History Of Southern Food In America

First of all, it is hearty and filling; perfect for satisfying hunger pangs.
Second, it is packed with flavor.
Finally, Southern cuisine is steeped in tradition and history.

There are many restaurants these days that are offering this type of cuisine, and many chefs in their professional chef coats, chef shirts and bib aprons, are creating newer version of these dishes to entice customers with delicious Southern food.

Southern food has a rich and varied history, dating back to the early colonial period

In the early days of America, the South was one of the most agriculturally productive regions in the country. Farmers in the region grew a variety of crops, including cotton, tobacco, rice, and sugarcane.

Many of these crops were used to create traditional Southern dishes like gumbo, jambalaya, and hush puppies. The settlers in this region also developed their own unique culinary style, which drew on elements from various European and African cuisines. By using specific ingredients in their cooking, Southerners were able to create a distinct flavor profile that was all their own. Today, Southern food is loved by people all over the country for its hearty flavors and comforting textures.

Some of the most popular dishes in Southern cuisine include fried chicken, biscuits and gravy, and peach cobbler. Restaurants across the country are starting to take note of this trend, and more and more establishments are serving up classic Southern fare.

Today, Southern food is enjoyed all over America, and beyond! Restaurants serving up classic Southern dishes are popping up everywhere, and people can’t seem to get enough of them.

Early settlers in the South were influenced by the foods of their native countries, as well as by the indigenous people they encountered

This food, created by the early settlers of the South, was a mix of the food of their native countries, as well as the indigenous people they encountered. Over time, these early settlers began to cultivate their own unique style of cooking, which drew on all of these influences. Southern cuisine is renowned for its hearty flavors and rich textures; a result of this eclectic mix of culinary traditions.

Over time, Southern cuisine has evolved to include many unique and iconic dishes

Over the years these dishes have evolved into something even more special, and are now considered to be some of the most iconic in America.

These evolved southern favorites include iconic dishes such as:

Fried Chicken.
Biscuits and Gravy.
Sweet Tea.

Each of these dishes has a rich history and cultural significance that sets them apart from other cuisines. They are all loved for their hearty and comforting flavors, which are perfect for warming up the soul on a cold winter’s day.

Southern food is enjoyed all over America for its delicious flavors and comforting qualities

Southern food in this day and age is sought after by many for its unique and tasty flavors. Restaurants everywhere are beginning to tap into the Southern food market, and for good reason! The cuisine is exploding with flavor, and offers a variety of dishes that are perfect for any palate. From succulent fried chicken to creamy grits, there is something for everyone when it comes to enjoying Southern food.

So, what makes Southern food so special? In short, it is the combination of history, culture, and delicious flavors that make it stand out from other types of cuisine. Each dish has a story behind it, and people all over America enjoy eating them for their amazing taste sensations. If you are looking for a culinary experience that is both unique and enjoyable, then be sure to give Southern food a try, because you will not be disappointed!

Whether you are a fan of fried chicken or gumbo, there is no denying that Southern food is one of America’s culinary treasures. Whatever southern dish takes your fancy, it is packed full of flavor, from chicken-and-waffles to shrimp étouffée, these dishes are sure to tantalize your taste buds!

Southern food has been around for centuries, and it is still as popular today as it ever was. Using many natural ingredients and aromatic spices and herbs, this type of cuisine is known for being hearty and soulful. There are many restaurants out there that are now specializing in Southern food. This type of cuisine is not only delicious, but it is also very affordable. So, if you are looking for a great meal that won’t break the bank, be sure to give Southern food a try. You will not be disappointed.