Scalping The Forex Market

Scalping when used in reference to trading the forex market refers to a method of arbitrage of small price gaps created by the bid-ask-spread. It specializes in taking profits on small price changes, right after a trade has been entered and profited from. This scalping method requires a forex trader to have a very strict exit strategy, because if the trader incurs even just one big loss they loose all of their small gains. Having the right tools for scalping is a big part of the equation, a very fast internet connection is worth its weight in gold. A live feed or direct access to a broker and of course the will to place as many trades as possible to make the scalping work.

Scalpers play the spread, and that means to buy at the bid price and sell at the ask price, to gain a big/ask difference. Scalping, unlike some other techniques, can profit even when the big and ask don’t move at all, as long as there are forex traders who are willing to take market prices. Like stated before, it involves entering and exiting a position very fast, within minutes sometimes seconds.

Scalping is based on an assumption that stocks will complete the first stage of a movement (as in the stock will move in the direction you want for a small period of time but where it goes is uncertain); some stocks wont move at all and others will. The main point of scalping is Lessened exposure to limits risk (margin call) – a brief exposure to the market eliminates the probability of running into a forex margin call.

The ask prices are immediate enter prices, usually the prices of the market for the quick buyers. Bid prices are for quick sellers. If a trade is entered at market prices, exiting that trade immediately without queuing would not get you back the amount paid because of the bid-ask difference. The spread can be viewed as trading bonuses or costs according to different people and different techniques. One one hand, traders who don’t want to queue their order instead of paying the market price, pay the spreads. And traders who wish to queue and wait for execution receive the spreads.

A change in price is the result of imbalance of buying and selling orders. Most of the time, prices stay stable, moving within a small range. This means neither buying or selling power can control the situation. There are only a few times which price moves towards a certain direction…and thats when the selling or buying power controls the market. It requires bigger imbalances for bigger price changes. Scalpers like the smaller moves and avoid the bigger ones altogether.

The liquidity of the forex market affects the performance of scalping, each currency pair within the market receives a different spread. The more liquid the market and the pairs are, the higher the spreads are. Scalpers like to trade in a more liquid market since they can make thousands of trades a day to add up their small gains.

Cost Effective Small Business Marketing Strategies and Tips – Part Four

In my Part 3 article on Marketing Strategies for your Business, I discussed Marketing Research and Targeted Marketing and how the two work together. In this article, I will show how the Mass Media can be effectively used, even on a tight budget. Let’s get to it!

Using the Power of Mass Media

Why use Mass Media? Well, it gives you a wide spread identity and recognition, which in turn, makes your Targeted Marketing more effective. It helps you establish and maintain a brand. Mass Media is far less expensive now, and it now targets small businesses.

MASS MEDIA OUTLETS

Newspapers

While Online Marketing is really giving newspaper advertising a run for its money, you will find that newspaper ads are getting cheaper and cheaper as a result. Moreover, a newspaper can add flexibility and can be quite targeted if necessary. Always test your ads by including codes so you know which ones are most effective. Narrow your ads to the most effective papers by contrasting ads and gauging the differences.

–Send in good artwork and confirm with the production department that your Ad will print well.
–I like to run smaller ads in different sections with tracking codes to determine your best as placement.
–I like the Classified Section Ads because this is where serious buyers go.
–Always point to a specific Sales Page on your website which is designed around the Ad you place.
–Always ask about volume discounts and reduced ad rates when testing the paper’s effectiveness. Everything in Advertising is negotiable!
–Offer something for FREE (Bold it & Capitalize it).
–Use a Graphic or Logo to increase the effectiveness of your ad by 30%.
–Repeat your message three times in a small area by using a Logo, Headline and Copy that relate.
–If you advertise on the TV, using one frame from the TV ad can increase the print ad’s effectiveness by 40%.
–A good ad can make good circulars and help brand your name / product.
–Newspaper advertising requires consistency to get any traction or ROI but make sure it is working for you before committing to a long run.

Magazines

I like Magazine advertising as it is Regional and National in scope and you can target your audience effectively. I like to test classified ads in different Magazines to see what works then I consider Display ads (and keep the classified ad).

–Magazines lend credibility
–You can use your Ad effectively in a Circular or other company medium. Always say, “As Seen in Entrepreneur Magazine (insert the magazine the ad appeared in).” This gives you instant familiarity, credence and credibility with the reader.
–Consider running a low cost classified Ad in a multitude of Magazines which target your prospect verses running a Display as in a couple. Your ROI for dollars spent will typically be much better.
–A prospect reading a classified as will think you are cheaper than the advertiser with the expensive Display Ad. If you aren’t selling a luxury product, this can be a great start to communicate with a price conscious prospect. They think money is being saved even before they call you and discuss price. What a win-win for both the prospect and the business owner!
–Multiple Ads run through a Ad Media Company in several magazines can get some great discounts. If your credit is decent, you can be extended payment terms which correspond with your Ad ROI. Therefore, no money out of pocket until revenue is generated from the Ads (if timed correctly). Powerful!
–Take advantage of Split Runs with Magazines to see what Ad works best, in what section of the magazine. Great way to test a Headline or Copy.
–Magazines are more targeted for the type of reader verses a newspaper. A newspaper is more geographically targeted. Using the two in conjunction can be powerful!
–If your product or service is business oriented, consider advertising in a Trade Magazine.
–MediaFinder.com is a great way to find the Trade Magazines to advertise in.
–Magazines lend themselves to color. Use it!
–Magazines life cycle or longer. People go back to them over and over, as well as, hang on to them. Your Ad has a chance of being read multiple times.
–Organize your Magazine Display Ad with Boldface sub-heads. These will be read first, should grab attention and get the reader to either read more or act. No more than 50% of a Display Ad should be text.
–Consider blowing up your Magazine Ads into posters and mount them strategically around and outside your business, with the Headline: “As Seen in Entrepreneur Magazine….”
–Ask the Ad Space Rep to call you when remnant space is available. You will save big bucks!

Radio

I like Radio when it’s a Question & Answer type scenario; ask an expert show; something which sets you up as an Expert. You can negotiate the price as it provides the public valuable information, which is the mandate of Radio. It’s an Ad disguised as a Resource! A Win-Win for you and the radio station. Make sure to give out a short website address and phone number. Make both easily memorable. Track the results!

–Another strategy is to run cheap, short ads on less popular stations, bundled for maximum savings but make sure you test and track them to ensure a good ROI. Cheap isn’t good unless you get viable, profitable results.
–Be sure to personalize your Ads and you do the talking. This is a great opportunity to connect with your prospects.
–Partner up with other strategic businesses to offer complete solution radio talk shows, like a panel of experts to give out advice. This is important: Have the moderator give out one website address and one phone number and the prospect can choose the company (or better yet companies) to follow up with. You can offer discounts for combined services and meet the customer as a dual solution. A marketing fulfillment company can help you set up and maintain a coop partnership. For instance, a Landscaper can partner with a Landscape Designer, which are two services that can be combined for a total solution for the customer. You can coop the cost with your Strategic Partners. You can kill the competition with this strategy! Make sure you choose your partner(s) carefully.
–Put your Ads on the website for people to listen to, especially your Q & A Expert Sessions.
–Interviewing the President of the company can be a great way to start, giving you plenty of material to draw on to make a variety of Radio and Online Ads. This is a very effective use of your Ad dollars.
–Consider the afternoon for peoples drive home for your radio ads, you’ll have their attention.
–Always mention your website and an easy to remember number. 9 times out of 10, if the website is easy to remember, the listener will find it.

TV

You can cost effectively target your audience. The average U.S. Household watches an average of 8 hours TV per day, with the average viewer watching 41/2 hours per day. With Cable, you can cost effectively target an audience.

–TV is a great set up for your Sales Page on your Website.
–Avoid prime time and take advantage of fringe time. Consider a media buying service to really save on your ad times; they often buy unsold TV time for pennies on the dollar.
–Consider hiring an inbound telemarketing cal center to take the calls off your ads, no matter the hour of the day. If you use a different phone number from channel to channel or ad to ad, you can easily track them.
–Direct Response TV can offer your prospects the entire sales process. This is a powerful system! Some direct Response advertising can be bought on a per inquiry or sales basis, taking a lot of risk out of your capital outlay.
–The TV station can provide all the Production services, saving you thousands. However, with a good marketing consultant, you should write the script. I like a Storyboard because it helps you visualize the Ad. Save money by having a pre-production meeting to ensure things run quickly and smoothly on production day. The less the editing, the more economical your ads will be – plan ahead! You normally can create three good ads in one production day – good planning can help you achieve this great use of time and money, which brings your production cost per ad to about $300. Shoot in digital so you can replay it immediately and quickly make any fixes.
–Concentrate on 30 second spots. Direct Response sales ads should be about 2 minutes and keep the phone number visible during the entire ad.
–Show your product or service in Action. This is the real advantage to TV ads.
–Don’t make the Ad more interesting than your product.
–Remember a TV’s volume may be muted so tell your story visually!

Outdoor Ads

I really don’t like Outdoor Ads because most aren’t visual enough or have an ad conducive to someone driving by it at 55 mph. If your Ad tells someone to Exit Now; has a big arrow; something very Visual, and your Ad is in a good location, then maybe it might be worthwhile. Things like Next Exit or Two Miles Ahead work, while being a constant reminder to commuters. An Outdoor Ad can establish an Identity for your business. However, these ads can be very expensive depending on the location.

–Use no more than Five Words; use one large Graphic; make sure it is well illuminated.
–If it is a Digital Board, make sure your Ad stays up long enough for passer bys to visually take it in and act on it.
–Consider sharing the Billboard with another business in your Office Park or Retail Center and / or have your Office Park or Retail Center mentioned for even greater cost savings!
–Consider other less costly alternatives like bus, taxi or bus stop Advertising if it serves your market well.
–Remember, an Outdoor Ad should be clear from afar as prospects will be viewing typically from a moving vehicle.
–Be careful to design your sign with the character and taste of your community in mind.

Direct Mail

Generates leads that can lead to a sale. Direct Mail sets up your leads.

Advantagesof Direct Mail:
–Measure results immediately
–Can target your audience
–Can be personalized
–Receives some of the highest response rates of all media
–Great for repeat sales
–Important Elements of a Successful Campaign:
–Ask the reader to take Action
–Find recipients who have bought via mail before
–Include a testimonial in your letter
–Ask for the business in your first headline
–Use Black and Red color types. Red for important words or headlines
–Have a good logo or graphic
–For success, repeat your mailings with different content

The Numbers on Direct Mail:
–90% chance of reaching your targeted audience
–60% read the letter
–50% make it to the decision maker at a business
–60-30-10 Rule: 60% of your Direct Mail success depends on the right list; 30% of it depends on the offer; and 10% depends on the Creative.

Direct Mail Tips:
–Oversize the Addressee’s Name
–Consider putting no return address on it to increase curiosity
–Use mail as a follow up for:
–Sales Call
–Appointment Confirmation
–Bad Customer Experience
–Recognize Achievement
–Introduce a new team member
–Holidays
–A Thank You for a demo, presentation, sale, no sale, referral

Note: If possible, I prefer Direct Email over Direct Mail because it is instant, automated, easily tracked and cost effective. However, obtaining good email lists without violating Spam Laws can be a challenge. Always consider using Direct Mail with Email or Point to a Website with Direct Chat to enhance the dialogue and personalize your campaign.

Resource: Consider getting the Magazine Direct Marketing to learn as much as possible about the art of Direct Mail.

More Direct Mail Tips:
–Keep a detailed database and manage your mailings with a Customer Contact System.
–Repeat important items / benefits
–Photos are good and increase response rates
–Best individual Direct Mail months are January, February and October. Best business Direct Mail months are January, February and March.
–Offer a Free Trial or Free Product
–Bundle your Product and Service Offerings
–Offer payment terms, discounts and a guarantee
–Address the reader / audience directly and personally
–Keep your wording short and concise
–Provide a list or Problems, Benefits and the corresponding solutions
–Test Mail until you have all the kinks out
–Repeat mailings combined with email and phone really increase your odds of success
–When marketing to Business Owners or Executives do not use labels. And follow the mailing with a handwritten note.
–Consider putting a Teaser on the envelope and don’t forget that a great Teaser location is the back of an envelope
–A handwritten P.S. gets people’s attention – use it wisely. I.e. Call to Action, an Added Benefit, a Bonus, Discount, etc.
–Toll Free Phone Numbers can triple your response rate.
–Treat every Direct Mail order as a Rush Order.
–Test, Test, Test to ensure your Direct Mail will work. Your goal is to break even during the testing period.
–Include publicity about your Company on your mailings
–Test many different lists to find the best ones
–Check out Direct Mail News

Post Cards

I like Post Cards over a letter. Why? No decision whether to open or not. Costs 1/3 less. Easy and quick to print yourself. Post Cards force you to be concise, which can be the main reason they are so effective.

–Consider using Email Audio Post Cards

Combine Direct Mail with Email

The combination of mail and email can double your response rate. You can send out mass emails and then mail a postcard to the ones who actually opened the emails. You can alternatively send a post card introducing your company and benefits, then follow with a more detailed email that calls for action and points the prospect to a web sales page (by the way, a phone number and web sales page should be included with the postcards for Your “hot” prospects).

Catalogs

You need @ 25,000 customers for this to make sense. @ 30 pages is the optimum length. 40% of prospects save their catalogs – this is the primary benefit.

–Needs to be well organized, indexed and have categories.
–Too cost prohibitive for you now? No problem: put it up on the web and grow your catalog customer base organically.

In the next article (Part 5) I will discuss Marketing Tactics, The Customer and Essential Marketing Elements.

The History Of Southern Food In America

First of all, it is hearty and filling; perfect for satisfying hunger pangs.
Second, it is packed with flavor.
Finally, Southern cuisine is steeped in tradition and history.

There are many restaurants these days that are offering this type of cuisine, and many chefs in their professional chef coats, chef shirts and bib aprons, are creating newer version of these dishes to entice customers with delicious Southern food.

Southern food has a rich and varied history, dating back to the early colonial period

In the early days of America, the South was one of the most agriculturally productive regions in the country. Farmers in the region grew a variety of crops, including cotton, tobacco, rice, and sugarcane.

Many of these crops were used to create traditional Southern dishes like gumbo, jambalaya, and hush puppies. The settlers in this region also developed their own unique culinary style, which drew on elements from various European and African cuisines. By using specific ingredients in their cooking, Southerners were able to create a distinct flavor profile that was all their own. Today, Southern food is loved by people all over the country for its hearty flavors and comforting textures.

Some of the most popular dishes in Southern cuisine include fried chicken, biscuits and gravy, and peach cobbler. Restaurants across the country are starting to take note of this trend, and more and more establishments are serving up classic Southern fare.

Today, Southern food is enjoyed all over America, and beyond! Restaurants serving up classic Southern dishes are popping up everywhere, and people can’t seem to get enough of them.

Early settlers in the South were influenced by the foods of their native countries, as well as by the indigenous people they encountered

This food, created by the early settlers of the South, was a mix of the food of their native countries, as well as the indigenous people they encountered. Over time, these early settlers began to cultivate their own unique style of cooking, which drew on all of these influences. Southern cuisine is renowned for its hearty flavors and rich textures; a result of this eclectic mix of culinary traditions.

Over time, Southern cuisine has evolved to include many unique and iconic dishes

Over the years these dishes have evolved into something even more special, and are now considered to be some of the most iconic in America.

These evolved southern favorites include iconic dishes such as:

Fried Chicken.
Biscuits and Gravy.
Sweet Tea.

Each of these dishes has a rich history and cultural significance that sets them apart from other cuisines. They are all loved for their hearty and comforting flavors, which are perfect for warming up the soul on a cold winter’s day.

Southern food is enjoyed all over America for its delicious flavors and comforting qualities

Southern food in this day and age is sought after by many for its unique and tasty flavors. Restaurants everywhere are beginning to tap into the Southern food market, and for good reason! The cuisine is exploding with flavor, and offers a variety of dishes that are perfect for any palate. From succulent fried chicken to creamy grits, there is something for everyone when it comes to enjoying Southern food.

So, what makes Southern food so special? In short, it is the combination of history, culture, and delicious flavors that make it stand out from other types of cuisine. Each dish has a story behind it, and people all over America enjoy eating them for their amazing taste sensations. If you are looking for a culinary experience that is both unique and enjoyable, then be sure to give Southern food a try, because you will not be disappointed!

Whether you are a fan of fried chicken or gumbo, there is no denying that Southern food is one of America’s culinary treasures. Whatever southern dish takes your fancy, it is packed full of flavor, from chicken-and-waffles to shrimp étouffée, these dishes are sure to tantalize your taste buds!

Southern food has been around for centuries, and it is still as popular today as it ever was. Using many natural ingredients and aromatic spices and herbs, this type of cuisine is known for being hearty and soulful. There are many restaurants out there that are now specializing in Southern food. This type of cuisine is not only delicious, but it is also very affordable. So, if you are looking for a great meal that won’t break the bank, be sure to give Southern food a try. You will not be disappointed.