Direct Mail Marketing: Is It Now Obsolete?

Direct mail marketing has been one of the most effective marketing tools among merchants. But with the emergence of the new technology and its advancements, businessmen have developed a misconception that direct mail marketing is now useless and obsolete.

Marketing outlets like television, radio, and print are boasting that they are a more effective marketing tool and more beneficial to the success of the company. They emphasized that at some point of the day, an individual really watches TV, listen to the radio, or read a newspaper or other form of print media. Well, this fact might be true, but there’s a kind of misconception or flaw to this kind of promotional logic.

The first flaw is the broad spectrum marketing that is used by the modern marketing media. When you use television, radio, and print media to advertise your business, you are not targeting only to your prospect clients. You are paying advertisers to make your products and services be known to people hoping that there will be some of them who might be interested to your product. Yes, your business might be known but it doesn’t mean that you can boost your sales because of this kind marketing strategy.

Another thing, when using this kind of marketing it will really cost you a lot compared to direct mail marketing. While direct mail marketing on the other hand, is very flexible. You can utilize broad spectrum marketing or you can focus specific individuals to market your business which couldn’t be done by modern marketing techniques.

The second flaw of modern marketing is the time that the promotion or the advertisement might be broadcast or printed for the masses to see, listen, or read. A kind of marketing that relies only to chances that an individual might watch or listen to a certain TV or radio program, or might read the magazine where the ads are printed can be called a foolish promotion or a big nonsense.

Whereas, if you use direct mail marketing, you don’t depend on chances, your clients can literally hold the promotional material in their respective homes creating the most direct and most efficient way of advertising your business. To run a very effective and efficient direct mail marketing campaign, just see to it that you can access to the best resource available. Try to get the best lists from reputable brokers so that you wouldn’t be sending mails to those individuals who are not actually interested about your business. Make your mails also as personalized as possible for you to attract clients’ attention.

Modern technology can surely help in opening doors and new opportunities for your business but the effectiveness of direct mail marketing should not be set away and just taken for granted. Direct mail marketing is not obsolete even if how modern things are nowadays and it is still one of the cheapest and most effective ways of advertising the products that you are selling and the services you are offering. It might be traditional to send posts but if people still respond to it, why wouldn’t you do it?

Network Marketing – Is Your Business Legal

One of the biggest challenges facing the network marketer is the poor reputation the industry has earned over the years. Most of this reputation has been created by illegal and fly-by-night businesses that have been created with the express purpose of fleecing their distributors by running illegal pyramid schemes.

Most people, when approached about joining a network marketing business, do not know the questions to ask. They tend to apply what they know about conventional business to network marketing. Unfortunately things that make sense in conventional business are very often either unethical or illegal in network marketing. Many states have enacted law specifically designed control network marketing businesses. Typical examples are:

High entry cost. – Business cost money to start so a fee of hundreds or thousands of dollars does not seem unreasonable.
Large inventory purchase. – “You need something to sell don’t you.”
Making commissions for signing up new distributors or making profits from volume sale to new distributors.
“We will pay you $50 for each distributor you sign up in your front line” or “All you need to do is buy $3000 in inventory and sell the same to your new distributors.”
Over the years while contacting people about my network marketing business I have found people who had been recently approached about joining a network marketing business. I always suggest that they contact the Direct Selling Education Foundation for their publication “Pyramid Schemes: Not What They Seem!” to determine if the business they are considering is legitimate. Some of the suggestions are:

Start up costs should be reasonable. Entry costs for legitimate network marketing business should be relatively small. The fees may include the cost of a sales kit sold at or below company cost.
Companies that require inventory should have a “buy back” policy for distributors that wish to quit the business. Many states and the Direct Selling Association require buybacks of at least a 90% of the original cost.
Are profits made primarily on the sale of product to the end user. Pyramid schemes make their profits on volume sales to new recruits.
Take your time. Never be pressured to sign up right away. Ask to meet successful distributors.Find out about the company.
Find out where they are located. Who are the officers of company? What is their history?
Are they members of the Direct Selling Association and have subscribed to the Code of Ethics of the DSA.
Network Marketing is one of the most effective ways of starting and running your own business. With effort and the willingness to work hard you can develop a strong secondary or primary income. Just make sure that the opportunity you are investigating is a legal business.

Scalping The Forex Market

Scalping when used in reference to trading the forex market refers to a method of arbitrage of small price gaps created by the bid-ask-spread. It specializes in taking profits on small price changes, right after a trade has been entered and profited from. This scalping method requires a forex trader to have a very strict exit strategy, because if the trader incurs even just one big loss they loose all of their small gains. Having the right tools for scalping is a big part of the equation, a very fast internet connection is worth its weight in gold. A live feed or direct access to a broker and of course the will to place as many trades as possible to make the scalping work.

Scalpers play the spread, and that means to buy at the bid price and sell at the ask price, to gain a big/ask difference. Scalping, unlike some other techniques, can profit even when the big and ask don’t move at all, as long as there are forex traders who are willing to take market prices. Like stated before, it involves entering and exiting a position very fast, within minutes sometimes seconds.

Scalping is based on an assumption that stocks will complete the first stage of a movement (as in the stock will move in the direction you want for a small period of time but where it goes is uncertain); some stocks wont move at all and others will. The main point of scalping is Lessened exposure to limits risk (margin call) – a brief exposure to the market eliminates the probability of running into a forex margin call.

The ask prices are immediate enter prices, usually the prices of the market for the quick buyers. Bid prices are for quick sellers. If a trade is entered at market prices, exiting that trade immediately without queuing would not get you back the amount paid because of the bid-ask difference. The spread can be viewed as trading bonuses or costs according to different people and different techniques. One one hand, traders who don’t want to queue their order instead of paying the market price, pay the spreads. And traders who wish to queue and wait for execution receive the spreads.

A change in price is the result of imbalance of buying and selling orders. Most of the time, prices stay stable, moving within a small range. This means neither buying or selling power can control the situation. There are only a few times which price moves towards a certain direction…and thats when the selling or buying power controls the market. It requires bigger imbalances for bigger price changes. Scalpers like the smaller moves and avoid the bigger ones altogether.

The liquidity of the forex market affects the performance of scalping, each currency pair within the market receives a different spread. The more liquid the market and the pairs are, the higher the spreads are. Scalpers like to trade in a more liquid market since they can make thousands of trades a day to add up their small gains.