Direct Mail Statistics – How to Test Direct Mail Without Losing Your Shirt

At some point most small or new businesses decide to try a direct mail marketing program. Direct mail is one of many ways for a business to market their product or services. One of the first things you need to consider are the Direct Mail Statistics and before you embark on a direct mailing campaign you need to estimate what your typical response rate should be.

It can be very hard to estimate what the response rate might be on some campaigns, so it is helpful to keep in mind what the industry average is. The industry average response rate is around 2.6%. Keep in mind though that is just an average. If you count on getting a response rate of 2.6% you might be really disappointed when your response rate is possibly as low as.2%. Also take in to account your product or service. If you have a high-end product or service then a.2% response rate might be average for your industry and still a very good response rate. Keep in mind that these Direct Mail Statistics are the industry average.

A good way to figure out what kind of response rate your looking for is to figure out what your break even point is going to be. This is the percentage of sales achieved from the direct mail campaign that will be needed in order to cover the costs of the mail campaign. If your break even point is too high you might want to reconsider doing the campaign or maybe changing things to make it cheaper.  Direct Mail Statistics won’t help you figure out your own break even point, but they can help you decide if your campaign might be close to the goal of breaking even.

Direct Mail Statistics can help you to decide whether a campaign will possibly work, but sometimes it is best to just try out a small campaign to see If the smaller campaign works well then try increasing the size of it. If it doesn’t, then try making some changes before deciding it isn’t working. No matter what, always keep your expectations on the outcome at a reasonable level. It is better to underestimate and do better then you think you will, then to overestimate and do worse.

Affiliate Marketing – How To Easily Make Money Online With Affiliate Marketing

If you are looking for an easy way to start making money
online then affiliate marketing is by far the easiest.

Simply stated, affiliate marketing is where you earn
commissions on sales of other peoples products.

Although there is way more to making money with affiliate
marketing, it is a great way for you to learn the ropes
and make some money while doing so.

One important detail you want to do when offering other
products, is to make sure that you are sending the
traffic to your own opt in page first instead of sending
the visitors directly to the affiliate website.

Sending your traffic directly to the vendors site will
be a waste of your marketing efforts and will not produce
the type of income you are looking for.

Instead, send the visitors to a small web page where you
offer them a free report on the topic of your niche. Make
sure to have a strong headline and three or four bullet
points that outline what the freebie will give them.

You will also want to use a small opt in box to collect
the name and email addresses of your visitors. Once they
download your free report, you can direct them to the
affiliate website.

By using this technique along with affiliate marketing you
are building the all important opt in list and can follow
up with your prospects with other valuable information and
products.

Offer your new subscribers a variety of different affiliate
products and useful content to really make your affiliate
marketing efforts more lucrative.

Do you want to know how I build my internet business and make thousands of dollars per month from home?

Straight Talk on Direct Response Marketing

People use all sorts of tricks to increase the response rates of their marketing pieces. In fact, the question I am asked most often is what type of response rate one can expect from using hand-addressed envelopes and other personalization techniques. What those who ask this question don’t realize is that there are so many moving parts to any marketing piece, that you must evaluate every part from the eyes of the person who will receive it. That’s why the response I typically give to this question is, “It depends on your offer.” Your job as a marketer is to get your message clearly understood by those to whom you are marketing. If your message is clearly understood, and the person has a need for what it is you are offering, then a response is generated and a sale is made. The problem with direct response marketing is that most messages are dead on arrival. You try to get cute with your envelope, while simultaneously trying to save a buck, and the recipient never even sees your message or comes close to trying to understand it. So before you can even evaluate your response rate, you must evaluate your method of delivery. Test your marketing piece by placing it in a pile of mail that someone would typically receive. Does your piece look like all the other garbage they receive? If so, it will be treated as such, joining the other pieces on a quick trip to the garbage can. However, once you can construct your piece in such a way that the customer will actually give it an honest look-over, then your message finally has a chance.

Giving your message the fair chance it deserves has everything to do with how it is delivered. If you are sending a message in a hand-addressed envelope, the recipient will obviously be intrigued enough to open it without any preconceived notions. Once you are able to pass this test of delivery, then it is up to your offer to do the rest of the work. The minute someone opens your envelope and pulls out your piece, they will be evaluating your message and deciding whether or not to respond. So, you must make sure that your message is real, understandable and valuable to those who see it. When constructing your important offer, first realize that your customers aren’t ignorant. Every so often, I receive notifications from a particular company that I just won a free trip to Florida. While you would think this offer is strong, it doesn’t take a rocket scientist to figure out that there is something untrue and suspicious about the offer. Free went the way of the disco, so stop with the free offers. Even if you are truly giving something away for free, the chance that your customers will believe you is slim to none. So, when constructing your offer, stay honest, stay true, and stay believable. The easiest way to develop your offer is to start by developing your message. If you met a prospective customer at a cocktail party, and could only tell them one thing about what you do, what would it be? Don’t know?

Then this is the place you need to start before developing any marketing piece. So, how are you supposed to know what message will truly connect best with your prospects? Ask the customers who love you. Talk to those who have done business with you and ask them what they would tell someone else about your company. Chances are they will have great things to say you haven’t even thought of. For instance, let’s say you host free seminars about something most people wouldn’t leave their house to hear more about. I guarantee that those who have attended these seminars learned a great deal. What was it they learned? What words would they use if they were telling a friend or a neighbor about your seminar? Their words are pure marketing gold for you to help develop a real message to use in your marketing piece. Using real life examples like this is the quickest and easiest way to communicate a message to a prospective customer. Instead of resorting to hype and false promises, you can keep it short and sweet – a real message for a real response. When you combine a nice, clean message with a personal delivery method for your marketing piece, true understanding merges. By letting customers see and understand your offer, you will undoubtedly maximize your response rates.