How to Use Direct Marketing Online to Your Advantage

The internet is no longer just a potential to make money – that has been realised and built upon years ago. Now it is an evolution of a revolution, an unmistakable silhouette of success that stands and overshadows the real world. Everyone and I mean everyone in every busy city, town and village is wired to the internet. There are more satellites in space providing internet connectivity all over the world than there were more than ten years ago. Google and Yahoo are household names with young upstarts like YouTube, MySpace and Facebook slowly nudging themselves into place. With more than ten million people logged on at anytime and an interface that allows you to reach them in a flash – direct marketing online is big business and this article will tell you how to use it to your advantage.

With digital direct marketing, there is no limit to what anyone can do. The leads and channels that can be utilised online are too many to list down and getting to that volume has become easier and easier. Forums, chat channels, interactive video interfaces, blogs, websites, newsgroups are just some of the examples of these sort of channels. Now digital fax has also become commonplace within networks that direct marketing agents are using to enhance their efforts. With so many ways to reach out to the potential consumer and so many markets out there existing separately and intertwined – direct marketing is big business.

The product is very important. It must be designed in such a way so that it can excite one or more markets. Take for example a new sort of skin cream that has the benefits of clearing skin conditions like eczema, pimples, scars, stretch marks but also rejuvenates and revitalises skin, making it look younger and healthier. Already, you have several markets that this product can attract – people with skin conditions, teenagers with overly active pimples and acne, women above and beyond their 20′s looking to maintain their skin and metropolitan guys. This of course depends on how the product is packaged and branded but you can visualise the example that is given to you. Online, you can reach all of these markets easily, and that is the advantage the internet has over traditional means – low cost, easy access and potential to reach millions at a time.

Another advantage anyone must have is having in their hands a fresh new business list that is updated and renewed constantly over a financial year. A highly targeted business list that provides and points a direction to a market that understands and has a need for the product or service you are selling is as good as gold. It is an important feature that cannot be overlooked because it simply follows a basic tenet of marketing – selling is easier if your market is inclined to buy. It sounds simplistic but it is true. Why would anyone sell meat products to Vegans or a tennis racket to a golf enthusiast? If you can sell it – great but imagine the amount of effort one has to extend to change their minds and make them want that prime sirloin steak!

Don’t over think it. A business list focuses all your efforts and gives you a nudge in the right direction, especially if you’re involved in direct marketing online. The last time I checked, in marketing and especially selling – that is a good thing.

The History Of Southern Food In America

First of all, it is hearty and filling; perfect for satisfying hunger pangs.
Second, it is packed with flavor.
Finally, Southern cuisine is steeped in tradition and history.

There are many restaurants these days that are offering this type of cuisine, and many chefs in their professional chef coats, chef shirts and bib aprons, are creating newer version of these dishes to entice customers with delicious Southern food.

Southern food has a rich and varied history, dating back to the early colonial period

In the early days of America, the South was one of the most agriculturally productive regions in the country. Farmers in the region grew a variety of crops, including cotton, tobacco, rice, and sugarcane.

Many of these crops were used to create traditional Southern dishes like gumbo, jambalaya, and hush puppies. The settlers in this region also developed their own unique culinary style, which drew on elements from various European and African cuisines. By using specific ingredients in their cooking, Southerners were able to create a distinct flavor profile that was all their own. Today, Southern food is loved by people all over the country for its hearty flavors and comforting textures.

Some of the most popular dishes in Southern cuisine include fried chicken, biscuits and gravy, and peach cobbler. Restaurants across the country are starting to take note of this trend, and more and more establishments are serving up classic Southern fare.

Today, Southern food is enjoyed all over America, and beyond! Restaurants serving up classic Southern dishes are popping up everywhere, and people can’t seem to get enough of them.

Early settlers in the South were influenced by the foods of their native countries, as well as by the indigenous people they encountered

This food, created by the early settlers of the South, was a mix of the food of their native countries, as well as the indigenous people they encountered. Over time, these early settlers began to cultivate their own unique style of cooking, which drew on all of these influences. Southern cuisine is renowned for its hearty flavors and rich textures; a result of this eclectic mix of culinary traditions.

Over time, Southern cuisine has evolved to include many unique and iconic dishes

Over the years these dishes have evolved into something even more special, and are now considered to be some of the most iconic in America.

These evolved southern favorites include iconic dishes such as:

Fried Chicken.
Biscuits and Gravy.
Sweet Tea.

Each of these dishes has a rich history and cultural significance that sets them apart from other cuisines. They are all loved for their hearty and comforting flavors, which are perfect for warming up the soul on a cold winter’s day.

Southern food is enjoyed all over America for its delicious flavors and comforting qualities

Southern food in this day and age is sought after by many for its unique and tasty flavors. Restaurants everywhere are beginning to tap into the Southern food market, and for good reason! The cuisine is exploding with flavor, and offers a variety of dishes that are perfect for any palate. From succulent fried chicken to creamy grits, there is something for everyone when it comes to enjoying Southern food.

So, what makes Southern food so special? In short, it is the combination of history, culture, and delicious flavors that make it stand out from other types of cuisine. Each dish has a story behind it, and people all over America enjoy eating them for their amazing taste sensations. If you are looking for a culinary experience that is both unique and enjoyable, then be sure to give Southern food a try, because you will not be disappointed!

Whether you are a fan of fried chicken or gumbo, there is no denying that Southern food is one of America’s culinary treasures. Whatever southern dish takes your fancy, it is packed full of flavor, from chicken-and-waffles to shrimp étouffée, these dishes are sure to tantalize your taste buds!

Southern food has been around for centuries, and it is still as popular today as it ever was. Using many natural ingredients and aromatic spices and herbs, this type of cuisine is known for being hearty and soulful. There are many restaurants out there that are now specializing in Southern food. This type of cuisine is not only delicious, but it is also very affordable. So, if you are looking for a great meal that won’t break the bank, be sure to give Southern food a try. You will not be disappointed.

Connor Logistics – A Case for Direct Marketing on a Multi-National Scale

The Problem
Connor Logistics is a film industry logistics firm with over 45 years in business and operations in the United States, Canada and Mexico. Connor’s sales for logistics relied solely on Account Manager sales efforts, limiting the firm to the size and time of their sales staff. With the recent business climate changes, Connor’s yearly sales dropped by 15%, a total of $35 Million. The firm’s marketing team was only focused on creating marketing collateral for the Account Management staff with little efforts in customer acquisition marketing other than sponsoring a few industry events every year.

The Solution
Marketing Director for Connor and their CEO planned customer acquisition campaigns by targeting 250 film studios located in 4 countries. These firms held a potential revenue stream of $40 million for Connor Logistics. The acquisition campaign involved a robust variable-data direct marketing campaign that included customized marketing materials for each studio, with specific messaging that was relevant to the individual firms. Connor sent out postcards and brochure materials to key executives in every film studio, along with personalized calendars for secretarial staff. The investment in this marketing material was not cheap, Connor spent over 4 months generating the materials and nearly $2.5 Million to produce and mail it.

The Results
Connor’s Account Managers would follow up after ever marketing piece was mailed with a phone call to schedule an onsite visit with every studio. Over a period two years, 185 of the original 250 targeted studios had signed contracts with Connor Logistics. This produced a net increase in sales of $37 Million. 

Connor’s results are a clear example of the potential of personalized marketing campaigns. Studies show that personalized direct mail pieces produced using variable-data equipment raise response rates by nearly 55% over non-personalized materials.