Marketing, Advertising and Promoting Through Direct Mail

Direct mail - postcards, ‘invitation-style’ mail, brochures, folders, flyers, etc. – is a very effective marketing, advertising and promotion tool which offers great flexibility and tremendous potential for creativity. It also provides the opportunity to talk right to your target audience, even if you’re targeting ‘consumers in general’ and you can deliver your message to people where they live or where they work. As we have already mentioned, direct mail is one of the most effective forms of advertising and promotion, if not the most effective! That effectiveness comes in part from the fact that it’s an ‘active’ marketing outreach, rather than a ‘passive’ outreach which must first wait for the audience to come to the promotion vehicle in general and your ad in particular, such as if you advertise on TV or radio, or in the local newspaper, etc.

Another reason direct mail is so effective is that, in theory at least, your mail will be delivered directly to your prospects – addressee by addressee – even when the promotional piece is sent to “current resident”. We said ‘in theory’ because the truth is, no one can ever really guarantee that your specific prospect will actually retrieve the mail the very day your piece is being delivered, unless the mail piece requires identification and a signature. The added costs for those postal services, on top of the cost of postage alone, would make the mail piece too expensive for most direct mail campaigns.

However, for some “high-ticket” items, such as real estate, car sales, luxury items, etc., the added cost might be justified, and warranted, in order to make a profound impression. That same logic may also be applied if you and your promotion partners decide to send something other than the usual, two-dimensional printed piece. For example, a box with a Halloween object inside, to accompany your Halloween promotion.

the downside for direct mail is, there is a tremendous amount of “junk mail” still cluttering mail boxes. In fact, most direct mail probably falls in the junk-mail category. That doesn’t mean you shouldn’t consider direct mail, just that you should make sure your mail promotion will stand out from the clutter.

And, with that parameter clearly in mind, there’s one other thing to remember: direct mail will give you great freedom to be extremely creative, as long as your creativity is appropriate – for the audience targeted, for the theme or concept of the promotion and for each and every one of the partners participating with you. A promotional partner is a sponsor that is helping to pay for some or all of the advertising costs.

There are some mail ‘mechanics’ to keep in mind, such as, whatever the actual mail piece is, it should either provide advertising or promotion space for each participating partner or appropriate space to group all partners together, even showing the individual store names and logos, just the way a merchants’ association would for the participating merchants in a mall. Another direct mail ‘mechanic’ to remember involves the minimum number of pieces required to qualify for reduced bulk mail per-piece postage rates. And, unless your direct mail piece is going to be mailed for first class postage, you’ll need to acquire a bulk mail permit, for a fee, and the pieces in the mailing will need to be “bagged and tagged” according to the postal service’s requirements.

You may want to explore alternatives and your options with a commercial direct mail or bulk mail ‘vendor.’

The History Of Southern Food In America

First of all, it is hearty and filling; perfect for satisfying hunger pangs.
Second, it is packed with flavor.
Finally, Southern cuisine is steeped in tradition and history.

There are many restaurants these days that are offering this type of cuisine, and many chefs in their professional chef coats, chef shirts and bib aprons, are creating newer version of these dishes to entice customers with delicious Southern food.

Southern food has a rich and varied history, dating back to the early colonial period

In the early days of America, the South was one of the most agriculturally productive regions in the country. Farmers in the region grew a variety of crops, including cotton, tobacco, rice, and sugarcane.

Many of these crops were used to create traditional Southern dishes like gumbo, jambalaya, and hush puppies. The settlers in this region also developed their own unique culinary style, which drew on elements from various European and African cuisines. By using specific ingredients in their cooking, Southerners were able to create a distinct flavor profile that was all their own. Today, Southern food is loved by people all over the country for its hearty flavors and comforting textures.

Some of the most popular dishes in Southern cuisine include fried chicken, biscuits and gravy, and peach cobbler. Restaurants across the country are starting to take note of this trend, and more and more establishments are serving up classic Southern fare.

Today, Southern food is enjoyed all over America, and beyond! Restaurants serving up classic Southern dishes are popping up everywhere, and people can’t seem to get enough of them.

Early settlers in the South were influenced by the foods of their native countries, as well as by the indigenous people they encountered

This food, created by the early settlers of the South, was a mix of the food of their native countries, as well as the indigenous people they encountered. Over time, these early settlers began to cultivate their own unique style of cooking, which drew on all of these influences. Southern cuisine is renowned for its hearty flavors and rich textures; a result of this eclectic mix of culinary traditions.

Over time, Southern cuisine has evolved to include many unique and iconic dishes

Over the years these dishes have evolved into something even more special, and are now considered to be some of the most iconic in America.

These evolved southern favorites include iconic dishes such as:

Fried Chicken.
Biscuits and Gravy.
Sweet Tea.

Each of these dishes has a rich history and cultural significance that sets them apart from other cuisines. They are all loved for their hearty and comforting flavors, which are perfect for warming up the soul on a cold winter’s day.

Southern food is enjoyed all over America for its delicious flavors and comforting qualities

Southern food in this day and age is sought after by many for its unique and tasty flavors. Restaurants everywhere are beginning to tap into the Southern food market, and for good reason! The cuisine is exploding with flavor, and offers a variety of dishes that are perfect for any palate. From succulent fried chicken to creamy grits, there is something for everyone when it comes to enjoying Southern food.

So, what makes Southern food so special? In short, it is the combination of history, culture, and delicious flavors that make it stand out from other types of cuisine. Each dish has a story behind it, and people all over America enjoy eating them for their amazing taste sensations. If you are looking for a culinary experience that is both unique and enjoyable, then be sure to give Southern food a try, because you will not be disappointed!

Whether you are a fan of fried chicken or gumbo, there is no denying that Southern food is one of America’s culinary treasures. Whatever southern dish takes your fancy, it is packed full of flavor, from chicken-and-waffles to shrimp étouffée, these dishes are sure to tantalize your taste buds!

Southern food has been around for centuries, and it is still as popular today as it ever was. Using many natural ingredients and aromatic spices and herbs, this type of cuisine is known for being hearty and soulful. There are many restaurants out there that are now specializing in Southern food. This type of cuisine is not only delicious, but it is also very affordable. So, if you are looking for a great meal that won’t break the bank, be sure to give Southern food a try. You will not be disappointed.

Use On-Demand Postcards: The New Easy Way To Market Your Business Fast

When marketing your product or service with postcards, you need three competitive advantages to succeed. The postcard must get attention, it must be fast, and it must be cheap enough to fit in your marketing budget over the long term. Small businesses can t afford to pay for marketing that does not stand out or get noticed. If the postcard mailing is too expensive to mail more than a few times the power of the message will be lost on the potential customer. The faster a postcard gets in a customers hand the faster they can buy your product or service.

3 Keys to Postcard Success:

1. Get attention

2. Deliver fast results

3. Inexpensive so it can be repeated (often!)

These three ingredients are important for traditional postcards.

But used in conjunction with on-demand postcards, your results will accelerate many times over.
Because a postcard doesn’t need an envelope, your message has a head start at getting the
recipient s attention. Today’s full color, digitally bright postcards practically jump out of your
prospect’s stack of mail. With on-demand postcards, you can send a second mailing the same
day you analyze the results from your first mailing — how s that for speed?

Postcards are less expensive than other types of mail. Using on-demand postcards means
smaller run sizes and more refined testing. You don t have to buy 50,000 postcards to get a price
break. It is just as economical to print and mail 50 postcards as it is 5,000. With smaller mailings
you can target potential customers better and bring results that can match, in revenue, that of an
expensive print or broadcast campaign.

Goals of a postcard campaign

First figure out what you want your postcard to achieve. What results do you want with each
mailing? Once you know your objectives, measure your results and adjust your mailing
accordingly. Are you looking for leads? Do you need to get more people into your store or to your
web site? Are you trying to boost sales of a featured product or service? Some of our customers
use postcards for:

Open house

Just sold

Just listed

Special sale announcements

Classes

Thank you

Grand openings

Tradeshow notices

New locations

Your postcard’s main message needs to be simple and direct. Create a sentence or two that
zeroes in on your main objective. Postcards are excellent for conveying a simple one-part
message– Buy this, Just Listed or Now Open in Your Area. Consider sending a series of
postcards if you want people to do more than one thing. Each card can concentrate on motivating
readers to do a different task.

For example, one of our customers ( Scott ) uses postcards to increase attendance at his oneday
training class. The full color on-demand postcard is sent out two weeks before the class to a
list of 5,000 potential customers in his local area. Targeting like this can increase response by 40
percent. The postcard focuses on a single item, learning how to trade stocks for a large profit.
The results of the mailing have been very positive. Over 250 people sign up for each class
yielding over $60,000 in lifetime value for a cost of less than $2,700.

Targeting Customers

Your potential customers can be split into one of two broad categories, consumers or businesses.
When you target consumers, consider the ways of breaking down your audience into
subcategories: location, income range, ages, men or women, and type of dwelling are common.
Targeting a business is a bit different. Business-to-business audiences can be classified
according to industry, number of employees, annual sales, and industry groups they may belong
to. Once you have identified the appropriate subcategories, then it is very straightforward to
purchase a list of mailing addresses. It is even possible to instantly download mailing lists from
websites such as http://www.zairmail.com.

Another great way to use postcards is to target your existing customers. With on-demand
postcards you can segment your customers into groups, and send each group a different
postcard designed specifically for them. One postcard mailing can go to people who buy often
and in large amounts. Another postcard can go to customers who buy less frequently or haven’t
purchased in a while. Unhappy or one-time customers could comprise a third and fourth mailing.
Building your own house address list will be invaluable part of your overall marketing approach.

How to design your postcard

Like any marketing document, start with a headline. Begin with an action word. Promise an
irresistible benefit customers will receive when they buy from you. With postcards, the shorter the
copy the better, so cut out extra words. Headlines work best when they are black, bold type on a
white background. White on a dark background works well, too. Avoid colored type– it can easily
blend into the background making your headline less attention getting. Write in a mixed case (like
this sentence). Capitalizing The Beginning Of Each Word or PUTTING YOUR HEADLINE IN ALL
CAPS makes your headline harder to read.

Use a full-color photo to make your postcard look more impressive and stand out from other mail.
Templates are provided on our website that allow you to use Microsoft Word to generate custom,
professional-looking postcards that are ready to upload and mail.

Finally, take advantage of the different sizes of postcards that are available; 4.25 by 6 inch cards
are conveniently-sized and perfect for short messages. The larger, 6 by 9 inch card can hold
more information, attracts attention and can still be mailed at a reasonable cost.

Inexpensive, fast, and effective, postcards are a great way for a small business to gradually build
its customer base and sales. Postcards are also an effective tool to augment a larger company’s
print and broadcast campaigns. By following these simple tips, you can ensure your postcard gets
noticed and creates results.