Direct Mail Marketing: Is It Now Obsolete?

Direct mail marketing has been one of the most effective marketing tools among merchants. But with the emergence of the new technology and its advancements, businessmen have developed a misconception that direct mail marketing is now useless and obsolete.

Marketing outlets like television, radio, and print are boasting that they are a more effective marketing tool and more beneficial to the success of the company. They emphasized that at some point of the day, an individual really watches TV, listen to the radio, or read a newspaper or other form of print media. Well, this fact might be true, but there’s a kind of misconception or flaw to this kind of promotional logic.

The first flaw is the broad spectrum marketing that is used by the modern marketing media. When you use television, radio, and print media to advertise your business, you are not targeting only to your prospect clients. You are paying advertisers to make your products and services be known to people hoping that there will be some of them who might be interested to your product. Yes, your business might be known but it doesn’t mean that you can boost your sales because of this kind marketing strategy.

Another thing, when using this kind of marketing it will really cost you a lot compared to direct mail marketing. While direct mail marketing on the other hand, is very flexible. You can utilize broad spectrum marketing or you can focus specific individuals to market your business which couldn’t be done by modern marketing techniques.

The second flaw of modern marketing is the time that the promotion or the advertisement might be broadcast or printed for the masses to see, listen, or read. A kind of marketing that relies only to chances that an individual might watch or listen to a certain TV or radio program, or might read the magazine where the ads are printed can be called a foolish promotion or a big nonsense.

Whereas, if you use direct mail marketing, you don’t depend on chances, your clients can literally hold the promotional material in their respective homes creating the most direct and most efficient way of advertising your business. To run a very effective and efficient direct mail marketing campaign, just see to it that you can access to the best resource available. Try to get the best lists from reputable brokers so that you wouldn’t be sending mails to those individuals who are not actually interested about your business. Make your mails also as personalized as possible for you to attract clients’ attention.

Modern technology can surely help in opening doors and new opportunities for your business but the effectiveness of direct mail marketing should not be set away and just taken for granted. Direct mail marketing is not obsolete even if how modern things are nowadays and it is still one of the cheapest and most effective ways of advertising the products that you are selling and the services you are offering. It might be traditional to send posts but if people still respond to it, why wouldn’t you do it?

How Can Professional Chefs Also Become Environmental Activists?

Many professional chefs are also environmental activists

With the changing times and more and more emphasis being paid to saving the environment, professional chefs too are getting into the act. They understand that the food they cook and how it is cooked can have a big impact on the environment. There are many ways in which professional chefs can help save the planet through their cooking.

Some chefs have become vegetarian or vegan in order to reduce their carbon footprint. Others try to buy locally sourced ingredients as much as possible to reduce the amount of fuel used in transportation. Chefs can also use methods like sous vide cooking, which uses less energy than traditional methods.

Many restaurants are now starting to compost food waste, saving both money and resources, and of course, one of the best things professional chefs can do is educate their customers about environmental issues and how they can help too.

Being an environmental activist does not mean that they compromise on the quality and taste of their food; rather they can use their skills and creativity to come up with delicious, sustainable dishes that will make a difference. By being environmentally conscious while they cook, professional chefs can help make the world a better place for everyone, one meal at a time!

Chefs can make a difference by speaking out about the food industry’s negative impact on the environment

One of the ways in which professional chefs can help make a difference is by speaking out about the food industry’s negative impact on the environment. Many chefs are already doing this, and their voices are being heard!

In October of 2018, nearly 100 chefs from around the world gathered in Copenhagen for an event called “Chefs Feed The Planet”. The goal of the event was to get more professional chefs involved in environmental activism, and to show them how they can make a difference through their cooking.

Some of the ways that these chefs plan to make a difference include:

Using seasonal ingredients.
Reducing waste.
Choosing sustainable seafood.

They can also create more sustainable menus and work with local farmers to reduce their carbon footprint

As the head of the kitchen, senior chefs have the chance to make decisions that can positively impact the environment and still bring in business for the restaurant they are working at. Creating sustainable menus is one of these decisions. By using seasonal ingredients that are sourced locally, they can reduce the amount of energy needed to transport food from one place to another. They can also work with local farmers to get their produce, which will cut down on the number of miles food needs to travel.

In addition, by composting and recycling kitchen waste, they can help divert materials from going into landfills. This reduces the amount of methane gas that is released into the atmosphere as well as conserving valuable resources like water and oil. When it comes to seafood, these professionals can make sustainable choices that don’t harm our oceans. For example, they can choose species that are lower on the seafood totem pole or avoid eating endangered fish altogether.

Some restaurants have even started growing their own vegetable and spice gardens where they use their own compost to fertilize the plants. This allows them to get creative with their menus and also reduces their reliance on commercially-grown produce, which can often come from faraway places.

Professional chefs are in a unique position to help save the environment. Not only do they need to be aware of ways that they can reduce their own carbon footprint, but they also need to educate their staff and patrons about these issues.

Chefs can inspire others to make small changes that will have a big impact on the environment

Celebrity chefs especially have the opportunity to inspire others to make small changes that will have a big impact on the environment. For example, they can recommend bringing your own reusable water bottle to restaurants or choosing sustainable seafood options.

Chefs can also help reduce food waste by coming up with creative ways to use leftover ingredients. They can create recipes that use scraps such as carrot tops, onion skins, and stale bread, or they can compost any unused food instead of throwing it away.

By making these small changes, as professionals they can help raise awareness about the environmental impacts of our food choices and inspire others to do their part in preserving our planet.

Straight Talk on Direct Response Marketing

People use all sorts of tricks to increase the response rates of their marketing pieces. In fact, the question I am asked most often is what type of response rate one can expect from using hand-addressed envelopes and other personalization techniques. What those who ask this question don’t realize is that there are so many moving parts to any marketing piece, that you must evaluate every part from the eyes of the person who will receive it. That’s why the response I typically give to this question is, “It depends on your offer.” Your job as a marketer is to get your message clearly understood by those to whom you are marketing. If your message is clearly understood, and the person has a need for what it is you are offering, then a response is generated and a sale is made. The problem with direct response marketing is that most messages are dead on arrival. You try to get cute with your envelope, while simultaneously trying to save a buck, and the recipient never even sees your message or comes close to trying to understand it. So before you can even evaluate your response rate, you must evaluate your method of delivery. Test your marketing piece by placing it in a pile of mail that someone would typically receive. Does your piece look like all the other garbage they receive? If so, it will be treated as such, joining the other pieces on a quick trip to the garbage can. However, once you can construct your piece in such a way that the customer will actually give it an honest look-over, then your message finally has a chance.

Giving your message the fair chance it deserves has everything to do with how it is delivered. If you are sending a message in a hand-addressed envelope, the recipient will obviously be intrigued enough to open it without any preconceived notions. Once you are able to pass this test of delivery, then it is up to your offer to do the rest of the work. The minute someone opens your envelope and pulls out your piece, they will be evaluating your message and deciding whether or not to respond. So, you must make sure that your message is real, understandable and valuable to those who see it. When constructing your important offer, first realize that your customers aren’t ignorant. Every so often, I receive notifications from a particular company that I just won a free trip to Florida. While you would think this offer is strong, it doesn’t take a rocket scientist to figure out that there is something untrue and suspicious about the offer. Free went the way of the disco, so stop with the free offers. Even if you are truly giving something away for free, the chance that your customers will believe you is slim to none. So, when constructing your offer, stay honest, stay true, and stay believable. The easiest way to develop your offer is to start by developing your message. If you met a prospective customer at a cocktail party, and could only tell them one thing about what you do, what would it be? Don’t know?

Then this is the place you need to start before developing any marketing piece. So, how are you supposed to know what message will truly connect best with your prospects? Ask the customers who love you. Talk to those who have done business with you and ask them what they would tell someone else about your company. Chances are they will have great things to say you haven’t even thought of. For instance, let’s say you host free seminars about something most people wouldn’t leave their house to hear more about. I guarantee that those who have attended these seminars learned a great deal. What was it they learned? What words would they use if they were telling a friend or a neighbor about your seminar? Their words are pure marketing gold for you to help develop a real message to use in your marketing piece. Using real life examples like this is the quickest and easiest way to communicate a message to a prospective customer. Instead of resorting to hype and false promises, you can keep it short and sweet – a real message for a real response. When you combine a nice, clean message with a personal delivery method for your marketing piece, true understanding merges. By letting customers see and understand your offer, you will undoubtedly maximize your response rates.