Using Postcards As A Marketing Tool To Get More New Customers

Getting new prospects and customers into your place of business isn’t easy to do. You have to worry about all kinds of things before you can turn your lead into a customer. You have to worry about price, if they have spending power, if they’re just tire kickers, or if they’re people who needs a few simple questions answered before they buy something.

So you always have to be on the lookout for people like these, they will waste your time, cause you to do more talking than necessary, and will leave you without purchasing anything. If this has happened to you before, then I know how you feel. People have done this to me time and time again – but I now know how to identify those who will waste your time.

Luckily, you probably won’t experience any of this in your business. To make more money, the main thing that you should be concerned about is marketing. Marketing is the one key element that will either make or break your business. You need to be on your marketing grind day after day after day. Don’t let up. At the end of the day, you want to become 1st place – and this is something that a strong marketing plan will give you.

If you’re not aware of all the different kinds of marketing techniques available to you, then I would like to introduce you to some of them. Here’s the first kind of marketing technique that you should be using in your business.

1) Posters

These kind of posters should serve as graphical displays of what you can expect to see. I know of one barber shop owner, he has 30 haircut displays on the wall of his business, and he just asks all of these customers which style they want. I personally go for style number 15 – but that’s just me. (Lol…)

But you can use posters in your business also. Have a list of testimonials on the poster along with their name and picture detailing the kind of successful service that you have done for them.

Of if you’re a cosmetologist, you can follow the technique above regarding barbershops.

There’s a Chinese restaurant in my are who uses a black and white post detailing their new selections of Japanese dishes. I’m glad they made a sign of it, because I love their Japanese dishes, and I would have never used it if I never saw the poster on the wall.

As I mentioned that the poster wasn’t fancy at all. All it was a few dishes and their prices – right in front of the door. So you can’t miss it.

So what are some of the ways that you can use posters in your business? It doesn’t have to be basic like the Chinese restaurant mentioned above, it just has to get the message across in a simple matter. So start using this strategy today so that you can earn more sales and profits in your business today.

Good luck with using these tactics to have the most success as possible in your business.

How Can Professional Chefs Also Become Environmental Activists?

Many professional chefs are also environmental activists

With the changing times and more and more emphasis being paid to saving the environment, professional chefs too are getting into the act. They understand that the food they cook and how it is cooked can have a big impact on the environment. There are many ways in which professional chefs can help save the planet through their cooking.

Some chefs have become vegetarian or vegan in order to reduce their carbon footprint. Others try to buy locally sourced ingredients as much as possible to reduce the amount of fuel used in transportation. Chefs can also use methods like sous vide cooking, which uses less energy than traditional methods.

Many restaurants are now starting to compost food waste, saving both money and resources, and of course, one of the best things professional chefs can do is educate their customers about environmental issues and how they can help too.

Being an environmental activist does not mean that they compromise on the quality and taste of their food; rather they can use their skills and creativity to come up with delicious, sustainable dishes that will make a difference. By being environmentally conscious while they cook, professional chefs can help make the world a better place for everyone, one meal at a time!

Chefs can make a difference by speaking out about the food industry’s negative impact on the environment

One of the ways in which professional chefs can help make a difference is by speaking out about the food industry’s negative impact on the environment. Many chefs are already doing this, and their voices are being heard!

In October of 2018, nearly 100 chefs from around the world gathered in Copenhagen for an event called “Chefs Feed The Planet”. The goal of the event was to get more professional chefs involved in environmental activism, and to show them how they can make a difference through their cooking.

Some of the ways that these chefs plan to make a difference include:

Using seasonal ingredients.
Reducing waste.
Choosing sustainable seafood.

They can also create more sustainable menus and work with local farmers to reduce their carbon footprint

As the head of the kitchen, senior chefs have the chance to make decisions that can positively impact the environment and still bring in business for the restaurant they are working at. Creating sustainable menus is one of these decisions. By using seasonal ingredients that are sourced locally, they can reduce the amount of energy needed to transport food from one place to another. They can also work with local farmers to get their produce, which will cut down on the number of miles food needs to travel.

In addition, by composting and recycling kitchen waste, they can help divert materials from going into landfills. This reduces the amount of methane gas that is released into the atmosphere as well as conserving valuable resources like water and oil. When it comes to seafood, these professionals can make sustainable choices that don’t harm our oceans. For example, they can choose species that are lower on the seafood totem pole or avoid eating endangered fish altogether.

Some restaurants have even started growing their own vegetable and spice gardens where they use their own compost to fertilize the plants. This allows them to get creative with their menus and also reduces their reliance on commercially-grown produce, which can often come from faraway places.

Professional chefs are in a unique position to help save the environment. Not only do they need to be aware of ways that they can reduce their own carbon footprint, but they also need to educate their staff and patrons about these issues.

Chefs can inspire others to make small changes that will have a big impact on the environment

Celebrity chefs especially have the opportunity to inspire others to make small changes that will have a big impact on the environment. For example, they can recommend bringing your own reusable water bottle to restaurants or choosing sustainable seafood options.

Chefs can also help reduce food waste by coming up with creative ways to use leftover ingredients. They can create recipes that use scraps such as carrot tops, onion skins, and stale bread, or they can compost any unused food instead of throwing it away.

By making these small changes, as professionals they can help raise awareness about the environmental impacts of our food choices and inspire others to do their part in preserving our planet.

Maximizing Your Options – Self-Directed IRAs and Real Estate Investing

The perception of retirement savings is that the money has to be invested in traditional avenues like CDs, bonds, stocks, and funds. However, there are a large number of non-traditional investment options that are available through an increasingly popular type of retirement account, called a self-directed IRA. Self-directed IRAs let the individual investor decide where to invest their money based on their own expertise – and one of the most common investments is in the opportunity-rich real market.

How Real Estate Investing through an IRA Works

Individual retirement accounts (IRAs) make up more than $2 trillion of investment assets, about 20% of the total assets in retirement plans. While about 98% of these IRAs are invested in traditional areas like mutual funds and stocks, a large number of IRA holders are switching to self-directed IRAs, which let them decide where to invest their money. In fact, the amount of assets held self-directed IRAs has more than doubled in the last five years, representing tens of billions of dollars in assets.

Most self-directed IRA funds are spent in real estate, and virtually any kind of property is allowed for investment: land, commercial properties, office buildings, shopping and retail centers, single family homes, rental units, condos and multi-tenant buildings. The only limit for real estate investments is that they cannot directly benefit the account holder or a near relative (such as buying an investment property and then using it as your primary residence).

There are three different ways that IRA funds can be invested in real estate:

o By purchasing the property outright. In this case, the assets in the IRA are used to buy the property entirely.

o By supplying a deposit or down payment. The IRA fund can be leveraged to get a mortgage on a property, with the property used as collateral. This minimizes personal risk and can greatly increase the overall value of your investment.

o By buying a property as part of an investment group. As long as the property deed shows your undivided interest in the property, it’s available to your self-directed IRA for investment.

When using a self-directed IRA to invest in real estate, you select the property, negotiate the price, and find the lending institution, while an escrow account is created in the IRA trustee’s name and the IRA trustee performs the actual transaction. The property is then held as part of the account’s assets. This is analogous to picking a stock with great dividends and instructing your IRA advisor to purchase a certain number of shares.

What an IRA Trustee Means

The structure of self-directed IRAs provides a balance between independent real estate investment control and experienced investment professionals. For any self-directed IRA, there has to be a qualified custodian, or trustee, for the account. The trustee understands all legal and tax prohibitions on investments, manages the actual retirement account, handles administrative tasks and carries out all of the actual transactions. The trustee also offers professional advice as you plan your investment strategy, which is particularly important for long-term investing in real estate. All account funds are held in an escrow account managed by the trustee.

The self-directed IRA trustee has an integral role in whether you successfully invest in real estate with your IRA. Even major investment companies may not have experience with self-directed IRAs or real estate investing, and knowledge matters. For example, the profits from a self-directed IRA may be subject to unrelated business income taxes (UBTI) because of the nature of the investment, while depreciation and expenses for the property are calculated differently. (This is in sections 511-514 of the IRS tax code.) An experienced IRA trustee will know all the liabilities and incentives available.

Most importantly, ask about investment goals and options; get involved and be willing to take control of your investments. The most important asset the IRA trustee offers is strategic, experienced planning. Trust Administration Services specializes in IRA-funded real estate investing, along with other self-directed IRA investment plans, with billions of dollars in assets.