Beware Of The Temptation Direct Selling Brings

Direct sales business offers a lot of things that other businesses normally cannot offer. Be your own boss and determine your own salary. Set your own schedule and earn as high as you want. Drop your day job and earn millions instantly.

Really… who wouldn’t be tempted with all these, right? A lot might even actually quit their day jobs without even thinking twice!

If all of these truly apply to everyone, imagine how the rest of the world will just quit their jobs and start venturing on direct selling! Wouldn’t everyone want to be their own boss, drive a new car they didn’t have to pay for, and work only at the time they want to and still earn the income they desire? Who in their right minds would not go for such?

Well, let’s admit it. We would all want that for ourselves, but we have to be reminded of what they say, “With great power comes great responsibility”. Thus, before we take the power of freedom to choose our own schedules, income, and everything that goes with it, we must be reminded of the responsibilities attached to it.

Here are a couple of things to keep in mind:

o Success doesn’t come to the impatient. This goes out to all the businesses out there as well. Success, for sure, doesn’t happen overnight. You just can’t expect to sleep over an idea or a task and wake up with six figures in your bank account when you wake up the following day. It takes more than just hard work. It takes a lot of time and dedication, too.

o Customers are not easy to find. It takes beyond just establishing who your potential customers are. You have to actually reach them. What better way to do that than REALLY finding them? That’s what advertisement and phone calls in the world of business are for. If you don’t like the extra effort of doing that, you might want to look for another job because this surely isn’t for you.

o You need to have a system of keeping your records. Good record keeping skills are necessary. Records need to be organized right at the very start. You should not put it off at a later time, delaying will cause you more headaches than you think. So if you’re not in the habit of keeping records, you either ask for help or start a new habit.

o There’s more to direct sales than just holding parties. Whoever said that parties are the only time you have to work at your business certainly just wants to recruit you only for their benefit and not yours. Just like any other business, direct sales need hard work and time. Holding parties is only a part of direct selling and not the whole of it.

Normally, one will be tempted to purchase and have every product the company offers. If you’re a big fan of perfume and eventually become a rep for a perfume company, you will typically be allured to have every single scent there is. Although it is true that you do have to know your products and you have to know them well, you do not have to spend your income just to do so. Companies do have their samples to be given away. You have to take advantage of that instead of buying every scent you would want for yourself.

While it is realistic to assume that you can quit your day job anytime and work fulltime on a direct sales business, you might not want to do it as soon as possible. You can do it EVENTUALLY, when you have already made your business stable and profitable enough to make you want to quit your job. In the mean time, you might just want to use only your spare time to make your business grow. And when it does, that might be the highest time for you to bid you day job farewell.

Having all these in mind, never be blinded with the false offers you just might want to believe in. Everything takes time and won’t happen in an instant. If you want to be part of a direct sales company, it’s not just important to start now, it’s more important to start right.

How Can Professional Chefs Also Become Environmental Activists?

Many professional chefs are also environmental activists

With the changing times and more and more emphasis being paid to saving the environment, professional chefs too are getting into the act. They understand that the food they cook and how it is cooked can have a big impact on the environment. There are many ways in which professional chefs can help save the planet through their cooking.

Some chefs have become vegetarian or vegan in order to reduce their carbon footprint. Others try to buy locally sourced ingredients as much as possible to reduce the amount of fuel used in transportation. Chefs can also use methods like sous vide cooking, which uses less energy than traditional methods.

Many restaurants are now starting to compost food waste, saving both money and resources, and of course, one of the best things professional chefs can do is educate their customers about environmental issues and how they can help too.

Being an environmental activist does not mean that they compromise on the quality and taste of their food; rather they can use their skills and creativity to come up with delicious, sustainable dishes that will make a difference. By being environmentally conscious while they cook, professional chefs can help make the world a better place for everyone, one meal at a time!

Chefs can make a difference by speaking out about the food industry’s negative impact on the environment

One of the ways in which professional chefs can help make a difference is by speaking out about the food industry’s negative impact on the environment. Many chefs are already doing this, and their voices are being heard!

In October of 2018, nearly 100 chefs from around the world gathered in Copenhagen for an event called “Chefs Feed The Planet”. The goal of the event was to get more professional chefs involved in environmental activism, and to show them how they can make a difference through their cooking.

Some of the ways that these chefs plan to make a difference include:

Using seasonal ingredients.
Reducing waste.
Choosing sustainable seafood.

They can also create more sustainable menus and work with local farmers to reduce their carbon footprint

As the head of the kitchen, senior chefs have the chance to make decisions that can positively impact the environment and still bring in business for the restaurant they are working at. Creating sustainable menus is one of these decisions. By using seasonal ingredients that are sourced locally, they can reduce the amount of energy needed to transport food from one place to another. They can also work with local farmers to get their produce, which will cut down on the number of miles food needs to travel.

In addition, by composting and recycling kitchen waste, they can help divert materials from going into landfills. This reduces the amount of methane gas that is released into the atmosphere as well as conserving valuable resources like water and oil. When it comes to seafood, these professionals can make sustainable choices that don’t harm our oceans. For example, they can choose species that are lower on the seafood totem pole or avoid eating endangered fish altogether.

Some restaurants have even started growing their own vegetable and spice gardens where they use their own compost to fertilize the plants. This allows them to get creative with their menus and also reduces their reliance on commercially-grown produce, which can often come from faraway places.

Professional chefs are in a unique position to help save the environment. Not only do they need to be aware of ways that they can reduce their own carbon footprint, but they also need to educate their staff and patrons about these issues.

Chefs can inspire others to make small changes that will have a big impact on the environment

Celebrity chefs especially have the opportunity to inspire others to make small changes that will have a big impact on the environment. For example, they can recommend bringing your own reusable water bottle to restaurants or choosing sustainable seafood options.

Chefs can also help reduce food waste by coming up with creative ways to use leftover ingredients. They can create recipes that use scraps such as carrot tops, onion skins, and stale bread, or they can compost any unused food instead of throwing it away.

By making these small changes, as professionals they can help raise awareness about the environmental impacts of our food choices and inspire others to do their part in preserving our planet.

Marketing, Advertising and Promoting Through Direct Mail

Direct mail - postcards, ‘invitation-style’ mail, brochures, folders, flyers, etc. – is a very effective marketing, advertising and promotion tool which offers great flexibility and tremendous potential for creativity. It also provides the opportunity to talk right to your target audience, even if you’re targeting ‘consumers in general’ and you can deliver your message to people where they live or where they work. As we have already mentioned, direct mail is one of the most effective forms of advertising and promotion, if not the most effective! That effectiveness comes in part from the fact that it’s an ‘active’ marketing outreach, rather than a ‘passive’ outreach which must first wait for the audience to come to the promotion vehicle in general and your ad in particular, such as if you advertise on TV or radio, or in the local newspaper, etc.

Another reason direct mail is so effective is that, in theory at least, your mail will be delivered directly to your prospects – addressee by addressee – even when the promotional piece is sent to “current resident”. We said ‘in theory’ because the truth is, no one can ever really guarantee that your specific prospect will actually retrieve the mail the very day your piece is being delivered, unless the mail piece requires identification and a signature. The added costs for those postal services, on top of the cost of postage alone, would make the mail piece too expensive for most direct mail campaigns.

However, for some “high-ticket” items, such as real estate, car sales, luxury items, etc., the added cost might be justified, and warranted, in order to make a profound impression. That same logic may also be applied if you and your promotion partners decide to send something other than the usual, two-dimensional printed piece. For example, a box with a Halloween object inside, to accompany your Halloween promotion.

the downside for direct mail is, there is a tremendous amount of “junk mail” still cluttering mail boxes. In fact, most direct mail probably falls in the junk-mail category. That doesn’t mean you shouldn’t consider direct mail, just that you should make sure your mail promotion will stand out from the clutter.

And, with that parameter clearly in mind, there’s one other thing to remember: direct mail will give you great freedom to be extremely creative, as long as your creativity is appropriate – for the audience targeted, for the theme or concept of the promotion and for each and every one of the partners participating with you. A promotional partner is a sponsor that is helping to pay for some or all of the advertising costs.

There are some mail ‘mechanics’ to keep in mind, such as, whatever the actual mail piece is, it should either provide advertising or promotion space for each participating partner or appropriate space to group all partners together, even showing the individual store names and logos, just the way a merchants’ association would for the participating merchants in a mall. Another direct mail ‘mechanic’ to remember involves the minimum number of pieces required to qualify for reduced bulk mail per-piece postage rates. And, unless your direct mail piece is going to be mailed for first class postage, you’ll need to acquire a bulk mail permit, for a fee, and the pieces in the mailing will need to be “bagged and tagged” according to the postal service’s requirements.

You may want to explore alternatives and your options with a commercial direct mail or bulk mail ‘vendor.’