Direct Mail Statistics – How to Test Direct Mail Without Losing Your Shirt

At some point most small or new businesses decide to try a direct mail marketing program. Direct mail is one of many ways for a business to market their product or services. One of the first things you need to consider are the Direct Mail Statistics and before you embark on a direct mailing campaign you need to estimate what your typical response rate should be.

It can be very hard to estimate what the response rate might be on some campaigns, so it is helpful to keep in mind what the industry average is. The industry average response rate is around 2.6%. Keep in mind though that is just an average. If you count on getting a response rate of 2.6% you might be really disappointed when your response rate is possibly as low as.2%. Also take in to account your product or service. If you have a high-end product or service then a.2% response rate might be average for your industry and still a very good response rate. Keep in mind that these Direct Mail Statistics are the industry average.

A good way to figure out what kind of response rate your looking for is to figure out what your break even point is going to be. This is the percentage of sales achieved from the direct mail campaign that will be needed in order to cover the costs of the mail campaign. If your break even point is too high you might want to reconsider doing the campaign or maybe changing things to make it cheaper.  Direct Mail Statistics won’t help you figure out your own break even point, but they can help you decide if your campaign might be close to the goal of breaking even.

Direct Mail Statistics can help you to decide whether a campaign will possibly work, but sometimes it is best to just try out a small campaign to see If the smaller campaign works well then try increasing the size of it. If it doesn’t, then try making some changes before deciding it isn’t working. No matter what, always keep your expectations on the outcome at a reasonable level. It is better to underestimate and do better then you think you will, then to overestimate and do worse.

What Do You Need To Be A Successful Affiliate Marketer?

Everyone has a differing opinion on what is needed to become a successful affiliate marketer and this includes opposing views on whether you should or should not have your own website. For my own part I believe that having some form of web site should be a mandatory aspect of you building your business. It is true that you can conduct affiliate marketing without a website, but when you consider that a number of the marketing methods available are used whether you have a site or not you might as well have sight together with a list building element for future growth and security. So what do you need?

1.You need to establish the niche you would like to promote- your starting point could be an interest, so that you are comfortable with the content of the subject. If you wish to promote digital products you can search Click bank to determine if there is a good match for your chosen area of interest.

2.Check demand, is your chosen area popular. Often opinion would suggest that an area full of competition should be avoided, but remember that this is also where the money is so is there something you could be doing better, your site, free offers etc.

3.Conduct keyword research for your chosen product, dig deep for popular search terms with limited competition so that you can build marketing campaigns. It is possible to find popular and competitive niches with long tail keywords that allow you to compete in even the most competitive of areas. To achieve this and save hours of detailed you would need to invest in some specialist keyword research tools.

4.Purchase a domain and arrange hosting. Your domain ideally needs to have your chosen main keyword in it, at the very least some link to the niche you are looking to market.

5.Your own website-although you could direct your marketing efforts directly to the merchants website, remember you are also working hard for this traffic, once its passed on its gone. If you build your own site you can implement list building techniques to secure this traffic and direct it to your merchants site.

6.Your site will require a opt-in form and be coded to accept a third party auto responder such as aweber.

7.In exchange for your visitors name and email address, you need to offer them a valuable free gift, this could be a free report, software, membership linked to the product your promoting.

8.A follow up series of email messages-it is a well known fact that if some one is going to buy it may take several looks at the offer before purchasing.

9.You then need to have an affiliate marketing strategy, including what methods of promoting you are going to use and over what period ot time you are going to measure these results and evaluate what to do next.

This is the key ingredients of one of the methods for promoting affiliate products, others would differ by operating a review page as opposed to a squeeze page web site, and other considerations need to surround whether to promote physical or digital products or both.

Other important factors are the quality of the product and the reliability of the affiliate scheme. Before promoting any product be sure of the products value, remember your reputation is on-line when promoting a product of your choice and it is you that are giving it your vote of confidence. If you choose a product of low quality this will effect you and your business.

Also be sure that you are confident in the affiliate scheme to pay you what you are owed and on time. Lastly any good affiliate scheme should provide you with as much support as is possible in the way of ads for your promotions. They have a vested interest in your success if there is no effort in this support I would recommend that you choose again.

Can Articles Work For Niche Marketing?

In today’s marketing environment, writing articles has become more and more popular. This is mainly because search engines have changed the way they rank websites and have begun to place more emphasis on good article content or put another way, search engines have become better at filtering out promotional pitches, advertising, commercial content and blatant self-praise within articles.

Now, one very good way you could take advantage of the method that search engines now employ is to write articles. By writing articles that contain good-quality content, the search engines will reward you by ranking your website over the Internet. But before I go any further, I need to describe what niche marketing is. Niche marketing is the method of marketing directly to a small group of people, a niche, rather than advertising to the mass, a big number, a large number. So if you were a seller of sport and equipment, a particular small individual niche would be swimming goggles perhaps. So your niche would be the swimming goggle niche.

So how can you take advantage of the way search engines operate today? Well, provided you have a Web presence ie you have a website and you have a good-quality product that you wish to sell to your clients, you can entice potential clients to your website by creating small niche articles. Now, your article in the example I’ve just posed would be of interest only to people looking for swimming goggles. So perhaps you would write in detail about how your swimming goggles would fit a swimmer quite snuggly and how your swimming goggles would improve their vision underwater.

So the key to writing articles for your specific niche market and gaining very good and high web presence is to write good-quality articles directed at your niche market. Find loads of useful information about your niche product, show the reader that you are an expert in your niche and that you know what you are talking about. Then entice your reader to want to learn more about what you have to offer and what other information you have on your product. Entice the reader to click on your link, which takes them directly to your website. Learn this skill, and you will immediately have the know-how of directing good-quality traffic to your niche website. In today’s market, writing well-written articles is paramount. Write your articles, submit them to good article directories and watch your traffic grow.