Use On-Demand Postcards: The New Easy Way To Market Your Business Fast

When marketing your product or service with postcards, you need three competitive advantages to succeed. The postcard must get attention, it must be fast, and it must be cheap enough to fit in your marketing budget over the long term. Small businesses can t afford to pay for marketing that does not stand out or get noticed. If the postcard mailing is too expensive to mail more than a few times the power of the message will be lost on the potential customer. The faster a postcard gets in a customers hand the faster they can buy your product or service.

3 Keys to Postcard Success:

1. Get attention

2. Deliver fast results

3. Inexpensive so it can be repeated (often!)

These three ingredients are important for traditional postcards.

But used in conjunction with on-demand postcards, your results will accelerate many times over.
Because a postcard doesn’t need an envelope, your message has a head start at getting the
recipient s attention. Today’s full color, digitally bright postcards practically jump out of your
prospect’s stack of mail. With on-demand postcards, you can send a second mailing the same
day you analyze the results from your first mailing — how s that for speed?

Postcards are less expensive than other types of mail. Using on-demand postcards means
smaller run sizes and more refined testing. You don t have to buy 50,000 postcards to get a price
break. It is just as economical to print and mail 50 postcards as it is 5,000. With smaller mailings
you can target potential customers better and bring results that can match, in revenue, that of an
expensive print or broadcast campaign.

Goals of a postcard campaign

First figure out what you want your postcard to achieve. What results do you want with each
mailing? Once you know your objectives, measure your results and adjust your mailing
accordingly. Are you looking for leads? Do you need to get more people into your store or to your
web site? Are you trying to boost sales of a featured product or service? Some of our customers
use postcards for:

Open house

Just sold

Just listed

Special sale announcements

Classes

Thank you

Grand openings

Tradeshow notices

New locations

Your postcard’s main message needs to be simple and direct. Create a sentence or two that
zeroes in on your main objective. Postcards are excellent for conveying a simple one-part
message– Buy this, Just Listed or Now Open in Your Area. Consider sending a series of
postcards if you want people to do more than one thing. Each card can concentrate on motivating
readers to do a different task.

For example, one of our customers ( Scott ) uses postcards to increase attendance at his oneday
training class. The full color on-demand postcard is sent out two weeks before the class to a
list of 5,000 potential customers in his local area. Targeting like this can increase response by 40
percent. The postcard focuses on a single item, learning how to trade stocks for a large profit.
The results of the mailing have been very positive. Over 250 people sign up for each class
yielding over $60,000 in lifetime value for a cost of less than $2,700.

Targeting Customers

Your potential customers can be split into one of two broad categories, consumers or businesses.
When you target consumers, consider the ways of breaking down your audience into
subcategories: location, income range, ages, men or women, and type of dwelling are common.
Targeting a business is a bit different. Business-to-business audiences can be classified
according to industry, number of employees, annual sales, and industry groups they may belong
to. Once you have identified the appropriate subcategories, then it is very straightforward to
purchase a list of mailing addresses. It is even possible to instantly download mailing lists from
websites such as http://www.zairmail.com.

Another great way to use postcards is to target your existing customers. With on-demand
postcards you can segment your customers into groups, and send each group a different
postcard designed specifically for them. One postcard mailing can go to people who buy often
and in large amounts. Another postcard can go to customers who buy less frequently or haven’t
purchased in a while. Unhappy or one-time customers could comprise a third and fourth mailing.
Building your own house address list will be invaluable part of your overall marketing approach.

How to design your postcard

Like any marketing document, start with a headline. Begin with an action word. Promise an
irresistible benefit customers will receive when they buy from you. With postcards, the shorter the
copy the better, so cut out extra words. Headlines work best when they are black, bold type on a
white background. White on a dark background works well, too. Avoid colored type– it can easily
blend into the background making your headline less attention getting. Write in a mixed case (like
this sentence). Capitalizing The Beginning Of Each Word or PUTTING YOUR HEADLINE IN ALL
CAPS makes your headline harder to read.

Use a full-color photo to make your postcard look more impressive and stand out from other mail.
Templates are provided on our website that allow you to use Microsoft Word to generate custom,
professional-looking postcards that are ready to upload and mail.

Finally, take advantage of the different sizes of postcards that are available; 4.25 by 6 inch cards
are conveniently-sized and perfect for short messages. The larger, 6 by 9 inch card can hold
more information, attracts attention and can still be mailed at a reasonable cost.

Inexpensive, fast, and effective, postcards are a great way for a small business to gradually build
its customer base and sales. Postcards are also an effective tool to augment a larger company’s
print and broadcast campaigns. By following these simple tips, you can ensure your postcard gets
noticed and creates results.

Small Business Internet Marketing – “It Ain’t Easy”

Small business owners have the difficult challenge of not only managing their day to day operations to ensure their customers are satisfied, but also deciding how to best market and advertise their company to attract new customers. Before the Internet arrived, the choices were primarily limited to print media such as yellow pages, newspapers or local magazines. Perhaps we all yearn for a simpler time, but you can throw that notion out the window in our 24/7 new media tsunami.

Local businesses need to be highly efficient with their time and money to be successful in today’s challenging economic environment. Larger companies may have the luxury of hiring an advertising agency or employ full time marketing staff that are tasked with implementing a cost effective marketing plan. The typical local business does not have this option and often times the founder or owner is solely responsible for the marketing direction of the company. Owners face the daunting task of navigating through a constant barrage of marketing advice, new services and fancy jargon and trying to determine what makes sense for their company and budget.

All too often, local business owners end up trying out a variety of marketing services that are sold to them by companies using aggressive sales tactics. The local business owner may try out a service for a few months and if they do not see immediate results, they can become frustrated and stop using the service. When the next marketing company comes along touting their service is different and special, the small business owner may decide to try them for a while and the cycle continues.

This “hit or miss” mindset is not a winning formula for the small business owner, as effective Internet marketing plans encompass a few basic areas and can take time to yield results. Many marketing companies that sell services to local business owners typically focus on a specific marketing expertise or service (such as Pay Per Click, SEO, Email software, Directory, Leads, etc,) and either do not offer a full service option or such an option is too far out of reach of their budget.

As a result, it can be extremely difficult for a small business owner to make informed decisions and attempting to research all of this on their own would be too time consuming. A balanced marketing plan that includes a website that converts browsers to potential customers, a steady stream of targeted traffic to your website and web listings around the web and a methodology to consistently communicate and cultivate your existing customers and prospects. It should be easy, but the problem is the tools you need to pull this off are scattered around the web.

The one thing that every business owner should do, even if you do not have a website, is take control of your local business listings on Google, Yahoo, Bing and other directories and review websites. Local Business listings on the Internet can generate traffic and attract new customers. Business owners can claim and manage their listings on most major sites at no cost. Recent estimates suggest that only around 10% of local business owners have claimed their business listings on Google, so there is a significant opportunity for local business owners that are willing to invest a hour or so of their time.

There are four categories of websites that local businesses can get free traffic from:

  • Search Engines: Google, Bing, Yahoo, etc.
  • Local Internet Directories: Yellowpages.com, Superpages.com, Citysearch.com
  • Review Sites: Directories that have developed a reputation among users to be a good source of consumer reviews. Yelp, Citysearch, InsiderPages, etc.
  • Niche Directories: Websites that are authoritative resources for your particular industry

What exactly is a Local Business Listing or “LBL”?

The LBL is a listing that contains the basic information about a business. Information can include the business name, address, telephone number, business category and other information. All of the above mentioned sites are really just big online directories, databases full of business information. The LBL, simply defined, is your business page or listing within these big directories. Local business owners may not realize that their business is probably already listed in some of these directories,especially if the business was formed more than a year ago. These sites collect information from a variety of sources and information can find its way into these sites.

How do Local Business Search Results work?

All of these sites operate in a similar manner. A user types in a few keyword for a particular location or city and clicks search. The site will display a page listing the results of the businesses that “best” match the search request. Then a user will review the results and may decide to click on one to view additional information. This will take the user to a page dedicated to the specific business.

Business owners can increase the number of times their business is discovered by web searchers by claiming their business listings. There are also many simple things that can be added and edited in the LBL that can dramatically help increase the ranking of the listing for various search terms. The bottom line is these listings can help create a steady stream of potential customers for your business and is quickly becoming a primary source for potential customers to check to see if your business is reputable.

It’s a good idea to have a say in how they are judging your business!

Affiliate Marketing – How To Easily Make Money Online With Affiliate Marketing

If you are looking for an easy way to start making money
online then affiliate marketing is by far the easiest.

Simply stated, affiliate marketing is where you earn
commissions on sales of other peoples products.

Although there is way more to making money with affiliate
marketing, it is a great way for you to learn the ropes
and make some money while doing so.

One important detail you want to do when offering other
products, is to make sure that you are sending the
traffic to your own opt in page first instead of sending
the visitors directly to the affiliate website.

Sending your traffic directly to the vendors site will
be a waste of your marketing efforts and will not produce
the type of income you are looking for.

Instead, send the visitors to a small web page where you
offer them a free report on the topic of your niche. Make
sure to have a strong headline and three or four bullet
points that outline what the freebie will give them.

You will also want to use a small opt in box to collect
the name and email addresses of your visitors. Once they
download your free report, you can direct them to the
affiliate website.

By using this technique along with affiliate marketing you
are building the all important opt in list and can follow
up with your prospects with other valuable information and
products.

Offer your new subscribers a variety of different affiliate
products and useful content to really make your affiliate
marketing efforts more lucrative.

Do you want to know how I build my internet business and make thousands of dollars per month from home?